Jan 24, 2017 | By WGSN Insider
The 2013 ING New York City Marathon on November 3rd, 2013, was met with a higher level of emotion. After two years, thousands of runners from around the world were finally able to get back onto NYC streets again for their 26.2 mile endurance. As we sadly all know, Hurricane Sandy took away the iconic event in 2012, leaving a wake of damage for New Yorkers and fellow Americans within the Tri-State region. 2013 felt like a rebirth for the runners and the city alike, rising again with positivity at the forefront! From start to finish, crowds cheered on packs and individuals — whether it be along the sidelines on Bedford Avenue in Brooklyn and in Central Park or gathered together for celebratory fun in places like The Mark Hotel on the Eastside and Jack Rabbit Sports on the Westside where there, the store hosts its annual festivities.
From our editor’s eye, we saw a slew of trends in both apparel and footwear. From running skirts and “eclectic dressing” to seeing more of a slim fit emerge (think cycling shorts), runners at the marathon kept things up to speed. (Not to mention a plethora of two-toned color-blocked sneakers, compression armbands and socks, along with various accessories and the orange warming poncho that every athlete wore post run!)
We couldn’t be happier to see yet another marathon happen in our beloved New York City. Onward to 2014!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.