2012 Masters – Bubba Watson Reigns Supreme

Over this past weekend, golf fans were glued to their television screens watching the 2012 Masters go down in Augusta, Georgia. Since 1934 the tournament has taken place annually at the long esteemed Augusta National Golf Club, with competitors rallying for the coveted and winning Green Jacket nod.  In 1949, the very first jacket was presented to Sam Snead and has remained  one of the highest honors in the game.

On Easter Sunday, young hopeful, Bubba Watson, won the prestigious title with tears of joy after sinking his last ball into the 18th hole. The Floridia-based professional shot a 68 (four under par) – ending the fight to the finish with a sudden death playoff with Louis Oosthuizen. Watson was sporting some fresh threads created specifically for the Masters by his sponsor Travis Mathew. The distinct belt and white polo with pink top stitching — worn by Bubba during all four days of competition — was the first installment of the “Travis Mathew and Bubba Watson Grand Slam Drive for Charity” in conjunction with “Bubba and Friends Drive to a Million”. 100% of the proceeds generated from the limited edition pieces are being donated directly to Fresh Start, an organization that provides cosmetic reconstructive surgery for children with physical defects or disabilities.

What we love about Watson, along with fellow pros like Rory McIlroy, Ryan Moore and Rickie Fowler, is that fresh sense of youthful energy currently enlivening the game of golf – and marking a new paradigm and a subtle shift away from the old. With this newfound group of athletes, we see a younger, cooler aesthetic emerging…bolder color palettes, slim silhouettes and edgier ensembles are now embraced on the links due in large part to this crew of men. Granted, classic hallmarks remain the standard (polos, for example), but they also boast a contemporary twist, ushering in a completely different way of dressing for the sport.

Ricky Fowler

Rory McIlroy

We also thought the limited edition KentWool Augusta Sock, worn by Watson during the tournament – and shown in a whimsical photo he tweeted over the weekend – also showcases an unconventional “collab” that’s not usually associated with golf. Marking, yet again, another evolution within the game.

The season is certainly not over folks and there is a lot more to come over the spring and summer months on the PGA Tour. We’ll keep you updated with more to come. And again, congrats to Bubba! – Jessica Kaplan



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