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2011 NIKE Air Mags-Marty McFly

Nike finally releases the much anticipated 1,500 pair limited-edition 2011 Nike Air Mag shoes, based on Michael J. Fox’s self-lacing boarding sneaker from the popular 1989 movie “Back to the Future II”.   eBay is the main distribution point for the shoes and has so far sold hundreds of pairs with bids ranging from from $3500 to $10,000. UK rapper Tinie Tempah paid $37,500 for a pair at a live auction in Los Angeles last week. The shoes are an exact replica of the film version, except these won’t lace themselves.  All proceeds from the sale of the shoes will be donated to the Michael J. Fox Foundation for Parkinson’s disease research. The Nike Air Mag was designed by Tinker Hatfield, who also helped create the original version featured in the film.  The auction runs until September 18 and Sergey Brin, the founder of Google, has promised to match all donations made to the Michael J. Fox Foundation – up to $50m – until the end of next year. -Monique Umeh

Check out below clips featuring Michael J. Fox and Nike Ad campaign:

http://www.youtube.com/watch?v=eYMyEqRb2cw&NR=1
http://www.youtube.com/watch?v=pxQQV-XukRc&feature=player_embedded

 

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2011 NIKE Air Mags-Marty McFly
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Jul 23rd, 2013

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