2011 Dutch Fashion Awards

Conny Groenewegen and Hyun Yeu were the winning designers at fifth annual Dutch Fashion Awards, held last week at the Grote Kerk in The Hague. Groenewegen impressed the jury with her ‘soft tech’ knitwear label CG, which according to the jury shows a perfect balance between traditional craftsmanship and innovation. The jury spoke of her talent as being “the blood and oxygen to the fashion industry.” The designer took home a € 25,000 check that cames with winning the Mercedes-Benz-sponsored award, as well as the International Fashion Incubator Award 2011, which places her in one of Milan’s best sales showrooms for two consecutive seasons. Winning the Dutch Fashion Incubator Award 2011, Hyun Yeu was also granted a considerable injection into his menswear label ADO LES SCENTS, which will be presented and sold in a temporary pop-up store in De Bijenkorf sometime during the spring 2012 season.

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