Jun 26, 2018 | By Emma Griffin
Sep 23, 2010
The Active Team had a fantastic day at the 2010 Interbike tradeshow in Las Vegas, Nevada! While checking out all of the incredible bicycles, apparel and accessories on the market for 2011, we quickly spotted a few trends and highlights of show that we had to share…
First off, an honorable mention goes out to longstanding Italian manufacturer, Bianchi, for celebrating its 125-year anniversary. Wow! The brand’s showing at Interbike was not to be missed and included – as always in its trademark Celeste colorway – several selections ranging from fixed gear to road racing bicycles.
Immediately, we were drawn to the vast offerings of vintage and retro inspired gear. We saw it on gloves, bikes, apparel, and our favorite, the merino wool sweater from, Earth Wind and Rider. In addition to its own selections, the brand makes super cool custom made sweaters for various companies and bike shops, including Lance Armstrong’s brick and mortar storefront, Mellow Johnny’s, in Austin, Texas.
We also have to give a throwback-shout-out to the Eddy Merckx-inspired sweater cycling jersey made by Italian manufacturer, Colnago.
Color blocking is making a rather strong presence on Interbike’s tradeshow floors. We spotted it on everything from apparel, helmets (the sickest is from Bern) and one of our personal favorites, a collaboration with Puma and Danish manufacturer, Biomega.
Last, but certainly not least on our quick list of highlights, is the continuing trend of neon colors on frames and wheels, mostly seen on fixies and track bikes.
Stay tuned for more coverage of Interbike in the Active section! We’ll have full report in no time…
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.