2010 Color of the Year


Move over mimosa yellow, there’s a new hue taking away your crown! Pantone has just declared 15-5519 Turquoise as the Color of the Year for 2010. The color conjures up everything from the tranquil waters of the Caribbean to Southwestern jewelry, and was a major part of the recent S/S 10 runways. Leatrice Eiseman, executive director of the Pantone Color Institute, credited its connection to feelings of serenity, protection and luscious escapism. “Through years of color word-association studies,” she said, “we also find that Turquoise represents an escape to many — taking them to a tropical paradise.” And who couldn’t use a bit of fantasy these days?

See: Men’s Trend Alert – Cool Aqua

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.