Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Feb 11, 2010
Today, Gap introduced its newest collection of 1969 Premium Denim made especially for babyGap from 0-24 months. The baby denim collection is in line with the Gap’s adult 1969 Premium collection, which debuted this past summer. The collection is designed with a brand new, lightweight premium denim said by Gap to be “the most comfortable, snuggly-soft denim, giving babies a fashionable edge while offering comfort and full range of movement.” Key pieces include a five-pocket jean for baby boy at $19.50, a unisex overall for $29.50 and a skirt-all for baby girl for $29.50. Other classic items include denim jackets for $29.50 and a balloon pant and romper for baby girl, at $19.50 and $26.50. Not only do the products look good, but the ad campaign is just as cute!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.