1234 Festival, London: Best of Denim

Last weekend we attended the Shoreditch-based 1234 festival and have selected the best of denim styling and emerging trends.


For girls, pimped-up 80s and 90s looks were key with cropped and nipped in top-blocks and over-sized, hourglass pant fits. Acid washes in indigo, top-heavy jackets with zip detailing and boyfriend grunge shirts tied at the waist were the strongest looks with a new focus on proportion.

Alongside the more tomboy grunge attitude for girls, prim-prairie looks are still going strong. Empire-line babydoll and clean pinny dresses look puritanical and sweet in bold, bright mid-tone indigos. Bib and brace styling is still going strong and new full-length, purple-cast french worker pieces moved the trend forward.


1950s vacation looks acted as an inspiration for guys at this years festival, who were decidedly out of touch with masculinity in favor of parody. Classic beach styles were playful and upbeat, with hawaiian shirts acting as a highlight to otherwise clean denims. Acidwash super-skinnies modernized the look while the summer heat acted as a catalyst to elevate short hemlines.

Other guys at 1234 took a cue from hair bands of the 80s, as well as 70s icons like Mick Jagger, showing up with flowing locks, skinny pants and true rockstar looks. Leather moto jackets kept looks simple with basic tees and dark jeans, while sheer shirts and striped denim pants brought a touch flamboyancy. Sleeveless denim shirts emerged as one of the key denim silhouettes – a D.I.Y. street look that is sure to inspire silhouettes for retailers next summer.


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