Login

1 Week Salad by Nendo for Toshiba

Japanese design studio Nendo has collaborated with Toshiba to convert a former electronics factory into a ‘clean room’ farm capable of growing fresh salads and vegetables and then harvesting and packaging them.

The farm uses long-wave fluorescent light to cultivate the vegetables, air conditioning to stabilise its temperature and humidity for optimum growing conditions, and infrared surveillance to monitor the growing process. The salad can be grown and harvested year-round, and lasts for a week when chilled, hence its name.

Nendo’s packaging and branding for the product uses smoothie-style plastic cups to emphasise its freshness, and clear typography that represents the best-before date using colour-coded days of the month. A thought for the day is layered inside the cup, along with a sachet containing the flavour of the day, which can be sprinkled onto the salad.

The process for growing salad ties in to many of the technology brand’s existing strengths, Nendo explains: “Salad production condenses Toshiba’s expertise and skill at semi-conductor manufacturing and condition control into a new product.”

Homebuildlife subscribers can read more about how disused spaces about being converted into vegetable farms in our food report, Growing Underground.

– Sarah Housley

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin