Contents

Table of Contents

  • Introduction
  • Executive Summary

Section One: Designer Culture

Key Insights

INTRODUCTION

  • Designer priorities
  • Designer employment
  • Working conditions/salaries
  • Fashion designer roles

1.1. WORKING PRACTICES

1.1.1. NEW SEASONAL PHASING

  • Designer labels: Multiple collections
  • Designer labels: Retail tie-ups
  • Designer labels: Trunk shows
  • Designer labels: Runway shows
  • Retail/manufacturing design: Fast fashion
  • Design services

1.2. DESIGNER LABEL CHALLENGES AND OPPORTUNITIES

  • Historical context

1.2.1. BUSINESS CHALLENGES AND OPPORTUNITIES

  • Challenges: Creativity and business
  • Opportunities: Major finance and expansion potential
  • Challenges: Working with corporations
  • Opportunities: Expansion and acquisition

1.3. DESIGNER INSPIRATION

  • Sources of design inspiration
  • Travel and city influences

1.4. US FASHION EVENTS

  • Mercedes-Benz New York Fashion Week
  • Off-schedule initiatives
  • Mercedes-Benz Fashion Week Los Angeles
  • Mercedes-Benz Fashion Week Swim
  • Couture Fashion Week

1.5. FUTURE FASHION TRENDS

  • Outgoing trends for 2009
  • Incoming trends for 2009
  • Key colors for 2009