Executive Summary
US fashion designers are driving businesses worth billions of dollars and while the credit crunch has created uncertain times, a can-do business culture and strong commercial focus will drive the designer sector through the recession.
The WGSN US Fashion Survey 2009 shows that designers across the industry are worried about the current economic challenges with many focused on meeting margins and keeping costs down. But they also see potential for growth with eco issues, building brand position, product expansion/diversification, and innovation and creative design all potent business opportunities.
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