The world’s biggest economy is also its richest apparel retailer and importer and even in a recession, what happens in US fashion affects us all.
The WGSN US Fashion Report 2009 shows what drives the American industry and just why it matters to Chinese manufacturers, European luxury firms, and consumers worldwide. What is surprising about US fashion is its diversity, tied to an unrelenting commercial ethos that makes (and breaks) firms quickly and decisively.
We have distilled the expertise of WGSN’s 200-strong team of design, sourcing and retail specialists, along with the collective wisdom of more than 600 US fashion professionals, plus industry experts to give a unique insight into US fashion.
What does it tell you?
The state of the US fashion industry today and how it is shaping up for tomorrow.
Design. How will the role of a fashion designer change in the US? What strategies are designers using to expand their businesses? Under what pressures do they find themselves? And what are their trend predictions for 2009?
Sourcing. Overseas production has become crucial to the US apparel industry. How are US firms working with their overseas’ suppliers? What does this mean for US manufacturing? Who is rivaling China to supply US fashion? Are suppliers meeting the requirements of their US customers? And could political, environmental and financial issues bring sourcing closer to home?
Retail. The giant US fashion retail sector has seen massive consolidation in the past decade. Who are the key apparel players today? What opportunities are there for US fashion retailers in 2009? What strategies will they use to ensure they emerge from a downturn stronger?
Government. The new government is committed to change but what impact could the Obama administration have on the US fashion sector? And what are the likely government initiatives around free trade, tax and counterfeiting as the economy struggles to return to growth?
Available Reports (2009)
Who should buy the US report?
CEOs, CFOs, CMOs, Strategy Directors, Business Analysts, Retail MDs, brand and retail senior managers, suppliers to the US fashion retail sector and investors.