Research methodology and authors
WGSN surveyed its Japan-based readers who represent a cross-section of the fashion industry from designer brands to suppliers and retailers with individuals in those companies comprising designers, senior executives, marketers, strategists, and merchandisers. Their answers make up the WGSN Japan Fashion Survey 2009.
The WGSN Japan Fashion Report 2009 draws on findings from the WGSN Japan Fashion Survey 2009 supplemented by WGSN published content and interviews with key industry players.
This report also draws on extensive research of external data sources from educational institutes, industry associations, government bodies and government-supported organisations.
Authors and contributors
Angela Rumsey, WGSN Senior Editor, Business Resource.
Angela is an experienced business-to-business journalist, reporting on international business, marketing and media since launching her editorial career in 2001. Before joining WGSN she was deputy editor of Emap's Media & Marketing Europe. Working with a network of global contributors, Angela oversees our business content and is also co-editor of WGSN's Fashion Reports.
Sandra Halliday WGSN Global Managing Editor, Real Time Reporting & Analysis.
Sandra Halliday is an experienced business writer, editor, consultant and commentator covering the international fashion, retail, duty free and cosmetics sectors. In her 10 years at WGSN, she has edited and developed the News area of the site, introduced the Trade Shows directory and co-launched the Beauty directory.
Sandra has commented regularly for news organizations such as the BBC on fashion and retail industry issues. Before joining WGSN she edited a raft of business and consumer magazines in English and German, including Cosmetics International and Hair & Beauty. She also authored market reports for the hair-care category and acted as a consultant for Japanese companies seeking acquisitions in Europe.
Pepi Sappal is a writer and researcher specialising in business and management issues As well as contributing to WGSN, she has written for The Wall St Journal, The Guardian, People Management and Personnel Today.
Juliet Warkentin, WGSN’s Content Director.
Juliet Warkentin is a communications strategist, marketer and editor. She has introduced change programmes, worked on brand regeneration and managed client relationships at a senior level in many of the industry’s top companies.
Since 2007 she has led WGSN’s content strategy across web and consultancy, heading a team of 110 experts in four creative hubs. She is the senior content contact for clients across the world and has spoken at industry events in Paris, Hong Kong, Sao Paolo, Seoul, Tokyo and across Canada.
Before joining WGSN, Juliet spent five years as Editorial Director at Redwood, the UK’s leading publishing agency, producing editorial content for clients including Harvey Nichols, Marks & Spencer, Sotheby’s, Virgin, Boots, British Telecom, The Co-operative group and the NSPCC.
Previously Juliet was a partner at creative strategy consultancy The Fourth Room, working with Coca-Cola UK and RHM, and was Managing Director, Marketing and Internet Development at the Arcadia Group.
Her editorships include the U edition of Marie Claire, UK fashion trade bible Draper’s Record and Toronto Life Fashion in her native Canada.
Analyst: Asem Habib, WGSN
Production: Eleanor Hayes, Billy Tennent and Nigel Taylor.
Copyright 2009 WGSN. All rights reserved.
Statistics in this report are the latest available at the time of research.
No part of this publication may be reproduced or redistributed in any form without the prior written consent of WGSN.
