Contents

Table of Contents

  • Introduction
  • Executive Summary

Section One: Designer Culture

Key Insights

Introduction

  • Japanese designer landscape
  • Japanese designers: the future
  • Designer priorities

1.1. BUSINESS ENVIRONMENT

  • Independent labels
  • Design studios
  • Fashion school/industry experience
  • Independent Japanese designers
  • National vs international focus

1.2. BUSINESS PRACTICES

  • Designer labels: runway shows
  • Designer labels: magazine links
  • Fast fashion/seasonal phasing

1.3. DESIGNER INSPIRATION

  • Sources of design inspiration
  • Travel and city influences

1.4. FASHION EVENTS

  • Japan Fashion Week in Tokyo
  • Tokyo Collection
  • Tokyo Collections
  • Rooms

1.5. FUTURE FASHION TRENDS

  • Hit items for summer 2009
  • Key colours for summer 2009