Contents

Table of Contents

  • CEO Introduction
  • Executive Summary

Section One: Designer Culture

Key Insights

Introduction

  • Designer priorities
  • Designer travel
  • Designer inspiration

1.1. DESIGNER ENVIRONMENT

  • Historical context
  • Hong Kong and Taiwan
  • Names to watch

1.2. BUSINESS ENVIRONMENT

  • Independent designers
  • Design studios
  • Fast fashion

1.3. CHALLENGES AND OPPORTUNITIES

  • Support for designers
  • Brand-building
  • OEM to ODM

1.4. CHINESE FASHION EVENTS

  • Hong Kong Fashion Week/World Boutique
  • China Fashion Week
  • Shanghai Fashion Week

1.5. ROUTES INTO FASHION

  • Training
  • Competitions