China is the world’s leading apparel and textiles manufacturer and even in the recession its economy continues to grow.
The WGSN Greater China Fashion Report 2009 shows what drives the industry in mainland China, Hong Kong and in Taiwan and the challenges and opportunities ahead. Expect continuing growth as it remains the world’s top exporter, but also a greater focus on domestic markets and a determination to move from the status of simply Made in China to Designed in China.
We have distilled the expertise of WGSN’s 200-strong team of design, sourcing and retail specialists, along with the collective wisdom of more than 700 Chinese fashion professionals, plus industry experts to give a unique insight into Chinese fashion.
What does it tell you?
The state of the Chinese fashion industry today and how it is shaping up for tomorrow.
Design. How Chinese designers evolve from interpreting the ideas of others into trend creators? What strategies are designers using to expand their businesses internationally? Under what pressures do they find themselves? And what do they see as both the challenges and opportunities in 2009?
Sourcing. Chinese production has become crucial to the apparel industry worldwide. How are Chinese firms working with their overseas clients? What benefits do they offer? How are they facing up to the challenges of other developing economies that want to grab their market share? How do they balance the need to export with a renewed focus on customers at home?
Retail. Who are the key Chinese retailers that are expanding fast? Who dominates the retail scene and will their status change in the next few years? What impact are international chains having at both the upper and value ends of the price scale? Can domestic chains compete with the fast-expanding international names? What are the strategies as expansion-minded companies move beyond tier 1 cities into the rest of Greater China. How will Taiwan and Hong Kong’s sophisticated retail markets face up to global recession? What are the prospects for Macau’s new mall developments?
Government. The government of China has injected trillions of yuan into the slowing economy. Will this stimulate growth? How will the Chinese consumer react in the current economic climate? How will official support for the fashion and textiles sector drive it forwards?
Available Reports (2009)
Who should buy the Greater China report?
CEOs, CFOs, CMOs, Strategy Directors, Business Analysts, Retail MDs, retail senior managers, brand owners and marketers, and suppliers to the Chinese fashion retail sector and investors.