WGSN in the Media

2014年 7月3日

For Spirits That Can Only Be Tied Down by a Sash

“The kimono is definitely the must-have cover-up of the season,” said Sheila Aimette, a vice president at the trend forecasting company WGSN.

2014年 5月2日

Style-Conscious Men Prove Colorful Socks No Longer A Fad

“Bright colours and patterns have become key trends in the sock category,”  Matt Feniger, menswear editor at trend consulting firm WGSN, told MarketWatch.

2014年 5月1日

Why Fitness Is Having A Moment In Fashion

“It’s really based on the trend towards activewear as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways for the past few seasons,” says Sheila Aimette, VP of North American Content at trend forecasting firm WGSN.

2014年 4月27日

Why Is Wearable Tech So Ugly?

From smartwatches to head-mounted computers, wearable technology is slowly coming to the consumer market. But here’s the thing: a lot of it is just plain ugly. Fashion trend forecaster Rachel Arthur weighs in on (un)fashionable wearables.

2014年 4月16日

Spring Fashion: Hand Yourself Bouquets

Sheila Aimette, a vice president of WGSN, a trend forecasting company, noted “there’s nothing old-fashioned or floofy about them,” she said. “They give women a reason to stray from their comfort zone when they shop.”

2014年 2月10日

Track Pants Grace Runways as Activewear Goes Up-Market

Things went haute when French fashion house Celine elevated the look two years ago, said Sheila Aimette, vice president of North American content at WGSN, a London-based trend forecasting firm.

2013年 9月13日

Why The Fashion Crowd Refuses To Put Their Arms Through Their Jackets

“People are really itching to wear their fall clothes, but it’s 90-something degrees out,” says Sheila Aimette, vice president of North American Content for WGSN, which analyzes and forecasts fashion trends…

2013年 9月11日

Why Street Style ‘Peacocks’ Are Critical to the Fashion Industry

“Yes, fashion influencers and early adopters might be “peacocking” this week (to use Menkes’ phrase) — but so too are they providing creative inspiration for teams around the world planning their next collections” writes Rachel Arthur, senior digital editor at WGSN.

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