WGSN in the Media
“The kimono is definitely the must-have cover-up of the season,” said Sheila Aimette, a vice president at the trend forecasting company WGSN.
“Bright colours and patterns have become key trends in the sock category,” Matt Feniger, menswear editor at trend consulting firm WGSN, told MarketWatch.
“It’s really based on the trend towards activewear as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways for the past few seasons,” says Sheila Aimette, VP of North American Content at trend forecasting firm WGSN.
From smartwatches to head-mounted computers, wearable technology is slowly coming to the consumer market. But here’s the thing: a lot of it is just plain ugly. Fashion trend forecaster Rachel Arthur weighs in on (un)fashionable wearables.
Sheila Aimette, a vice president of WGSN, a trend forecasting company, noted “there’s nothing old-fashioned or floofy about them,” she said. “They give women a reason to stray from their comfort zone when they shop.”
Things went haute when French fashion house Celine elevated the look two years ago, said Sheila Aimette, vice president of North American content at WGSN, a London-based trend forecasting firm.
“People are really itching to wear their fall clothes, but it’s 90-something degrees out,” says Sheila Aimette, vice president of North American Content for WGSN, which analyzes and forecasts fashion trends…
“Yes, fashion influencers and early adopters might be “peacocking” this week (to use Menkes’ phrase) — but so too are they providing creative inspiration for teams around the world planning their next collections” writes Rachel Arthur, senior digital editor at WGSN.