WGSN in the Media
“WGSN Instock gives maximum visibility on how best to adapt to these trends and ensures that tracking them across markets is quick and accurate, giving firm an extra certainty on how to place their products and what products to place on shelves.” says WGSN Executive VP (Asia-Pacific) Dan Cotton.
“It’s not all about the suede skirt, which will only be available in small volumes; it has a lot to do with the nitty-gritty and improving areas of difficulty for that core 55 years-plus customer” says Lorna Hall, head of market intelligence at WGSN.
“The exponential growth of retail in India makes it one of the most important markets for WGSN INstock. With WGSN INstock, retailers gain the much needed insight into their business and global trends, which is essential to survive competition and customer’s expectations in today’s fashion world,” said Dan Cotton, Executive Vice President, WGSN Asia-Pacific.
Trend forecasting agency WGSN has rebranded its subscription-based HomeBuildLife lifestyle and interiors section, which can be used by fashion retailers to plan their store design.
“It is old rag trade reinvented, and that is in no way pejorative,” says Lorna Hall, head of market intelligence at fashion forecasting service WGSN. “It’s the second and third generation of the rag trade who have really grasped the digital, seen an opportunity and run with it. Why couldn’t they launch their own business with their products, brand it, give it a name, build it?”
What can the average guy learn from a bunch of blue-jean obsessives? Quite a bit as it turns out.
Our senior editor, market intelligence Rachel Arthur joined the Today Show on NBC this morning to talk about the Apple watch.
According to new book Denim Dudes, which looks at the street style and global business of denim, around 50% of the world is wearing a pair of jeans at any one time, and almost 4bn pairs are produced every year.
Last night saw the announcement of the globally-renowned WGSN fashion award’s shortlist – celebrated at London’s Le Peep Boutique nightclub – and Christopher Shannon, Marques Almeida, Acne and Colette will be amongst the nominees.
If Clothing Poverty opens by revealing the underside of the denim world, Denim Dudes by Amy Leverton (Laurence King, £16.95) attempts to unzip the $75bn industry through the eyes of the men who have shaped, styled, sold and designed it.
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