WGSN in the Media
What can the average guy learn from a bunch of blue-jean obsessives? Quite a bit as it turns out.
Our senior editor, market intelligence Rachel Arthur joined the Today Show on NBC this morning to talk about the Apple watch.
According to new book Denim Dudes, which looks at the street style and global business of denim, around 50% of the world is wearing a pair of jeans at any one time, and almost 4bn pairs are produced every year.
Last night saw the announcement of the globally-renowned WGSN fashion award’s shortlist – celebrated at London’s Le Peep Boutique nightclub – and Christopher Shannon, Marques Almeida, Acne and Colette will be amongst the nominees.
If Clothing Poverty opens by revealing the underside of the denim world, Denim Dudes by Amy Leverton (Laurence King, £16.95) attempts to unzip the $75bn industry through the eyes of the men who have shaped, styled, sold and designed it.
“It’s a slimmer silhouette — much more concise and much more grown-up,” said Lizzy Bowring, who identifies the key trends to emerge from the global runways for fashion forecaster WGSN. “It isn’t a granola look, as one might say.”
Denim heads from around the world salute ‘the most important fabric of the 20th century’ in Amy Leverton’s book Denim Dudes
At any one time, writes Amy Leverton, author of new street-style book Denim Dudes, around half the world’s population are wearing a pair of jeans. Over 3.9 billion pairs are produced each year, and the jeans market is worth $75 billion. But for some, denim is more than a functional everyday fabric. It’s an obsession, as these images of denim devotees demonstrate.
Simon Collins, former dean of the school of fashion at Parsons School of Design in New York, has been appointed chairman of trend forecasting agency WGSN’s new advisory board.
“I guess denim heads like details and facts,” says Amy Leverton, the author of Denim Dudes, a book dedicated to jeans maniacs.
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