WGSN in the Media
Last night saw the announcement of the globally-renowned WGSN fashion award’s shortlist – celebrated at London’s Le Peep Boutique nightclub – and Christopher Shannon, Marques Almeida, Acne and Colette will be amongst the nominees.
If Clothing Poverty opens by revealing the underside of the denim world, Denim Dudes by Amy Leverton (Laurence King, £16.95) attempts to unzip the $75bn industry through the eyes of the men who have shaped, styled, sold and designed it.
“It’s a slimmer silhouette — much more concise and much more grown-up,” said Lizzy Bowring, who identifies the key trends to emerge from the global runways for fashion forecaster WGSN. “It isn’t a granola look, as one might say.”
Denim heads from around the world salute ‘the most important fabric of the 20th century’ in Amy Leverton’s book Denim Dudes
At any one time, writes Amy Leverton, author of new street-style book Denim Dudes, around half the world’s population are wearing a pair of jeans. Over 3.9 billion pairs are produced each year, and the jeans market is worth $75 billion. But for some, denim is more than a functional everyday fabric. It’s an obsession, as these images of denim devotees demonstrate.
Simon Collins, former dean of the school of fashion at Parsons School of Design in New York, has been appointed chairman of trend forecasting agency WGSN’s new advisory board.
“I guess denim heads like details and facts,” says Amy Leverton, the author of Denim Dudes, a book dedicated to jeans maniacs.
“Giannini was designing by being inspired rather than inspiring,” said Lorna Hall, head of market intelligence at WGSN in London. “There’s been a lack of dynamism about the brand, who it is and what it stands for.”
“It’s about helping people decide what they should be purchasing and buying at the same time. You need a lot of information at your fingertips,” reasoned Catriona Macnab, chief creative officer at WGSN.
The former editor of HuffPo UK talks about her move to trend forecaster WGSN and how you balance a 24 hour business with a life outside of work
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