WGSN in the Media
“We’re a real, trusted resource for validation,” says Steve Newbold, managing director of WGSN trends. “Things are moving so fast. We give you the tools to know that what you’re making is going to be commercially viable.”
“Because our phones are multifunctional, and we also use them increasingly, they become an extension of the self,” says Elle Hankinson, senior editor at trend forecaster WGSN.
“Every now and then an item comes along that makes sense for quite a lot of people and everybody buys it,” said Francesca Muston, head of retail and product analysis at the trends agency WGSN.
“The kimono is definitely the must-have cover-up of the season,” said Sheila Aimette, a vice president at the trend forecasting company WGSN.
“Bright colours and patterns have become key trends in the sock category,” Matt Feniger, menswear editor at trend consulting firm WGSN, told MarketWatch.
“It’s really based on the trend towards activewear as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways for the past few seasons,” says Sheila Aimette, VP of North American Content at trend forecasting firm WGSN.
From smartwatches to head-mounted computers, wearable technology is slowly coming to the consumer market. But here’s the thing: a lot of it is just plain ugly. Fashion trend forecaster Rachel Arthur weighs in on (un)fashionable wearables.
Sheila Aimette, a vice president of WGSN, a trend forecasting company, noted “there’s nothing old-fashioned or floofy about them,” she said. “They give women a reason to stray from their comfort zone when they shop.”
Things went haute when French fashion house Celine elevated the look two years ago, said Sheila Aimette, vice president of North American content at WGSN, a London-based trend forecasting firm.
“It’s a similar market to Australia” Sam Aldenton, assistant womenswear editor at WGSN, says of London’s popularity with Australian designers.
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