WGSN in the Media
WGSN, the data and insight firm, has hired Ogilvy PR to build a corporate reputation programme across EMEA, North America and APAC.
The 30-year-old Radio 1 star refused to rule himself out of the running for the popular ITV talent show as he was quizzed at the Global Fashion Awards at the Park Lane Hotel in London.
Two designers are better than one, if the results in the Breakthrough Talent section of the WGSN Global Fashion Awards 2015 are anything to go by. Young London design duos Marques’Almedia and Agi & Sam both took home awards at a fancy ceremony at the Park Lane Hotel in Mayfair last night.
Jaclyn Jones, the senior women’s wear editor with WGSN, a trend forecasting service in New York, noted that white lace, eyelet and other delicate fabrics, the fashion equivalent of spun sugar, have steadily climbed in popularity for the last four years.
Ever wish you could predict a bestseller before it even hits the shop floor? Well now you can, thanks to a new technology developed and recently released by WGSN.
As the latest tool from the trend analysis firm, WGSN StyleTrial provides WGSN clients with crowdsourced validation by using big data analytics and consumer panels to predict how products are expected to perform and identify best sellers before they hit the shop floor.
“In our industry, there’s been a push to go faster and faster, and that’s one reason everyone is having problems: No one has time to plan,” says Loree Lash-Valencia VP North America WGSN INstock.
“WGSN Instock gives maximum visibility on how best to adapt to these trends and ensures that tracking them across markets is quick and accurate, giving firm an extra certainty on how to place their products and what products to place on shelves.” says WGSN Executive VP (Asia-Pacific) Dan Cotton.
“It’s not all about the suede skirt, which will only be available in small volumes; it has a lot to do with the nitty-gritty and improving areas of difficulty for that core 55 years-plus customer” says Lorna Hall, head of market intelligence at WGSN.
“The exponential growth of retail in India makes it one of the most important markets for WGSN INstock. With WGSN INstock, retailers gain the much needed insight into their business and global trends, which is essential to survive competition and customer’s expectations in today’s fashion world,” said Dan Cotton, Executive Vice President, WGSN Asia-Pacific.
Trend forecasting agency WGSN has rebranded its subscription-based HomeBuildLife lifestyle and interiors section, which can be used by fashion retailers to plan their store design.
“It is old rag trade reinvented, and that is in no way pejorative,” says Lorna Hall, head of market intelligence at fashion forecasting service WGSN. “It’s the second and third generation of the rag trade who have really grasped the digital, seen an opportunity and run with it. Why couldn’t they launch their own business with their products, brand it, give it a name, build it?”
What can the average guy learn from a bunch of blue-jean obsessives? Quite a bit as it turns out.
Our senior editor, market intelligence Rachel Arthur joined the Today Show on NBC this morning to talk about the Apple watch.
According to new book Denim Dudes, which looks at the street style and global business of denim, around 50% of the world is wearing a pair of jeans at any one time, and almost 4bn pairs are produced every year.
Last night saw the announcement of the globally-renowned WGSN fashion award’s shortlist – celebrated at London’s Le Peep Boutique nightclub – and Christopher Shannon, Marques Almeida, Acne and Colette will be amongst the nominees.
If Clothing Poverty opens by revealing the underside of the denim world, Denim Dudes by Amy Leverton (Laurence King, £16.95) attempts to unzip the $75bn industry through the eyes of the men who have shaped, styled, sold and designed it.
“It’s a slimmer silhouette — much more concise and much more grown-up,” said Lizzy Bowring, who identifies the key trends to emerge from the global runways for fashion forecaster WGSN. “It isn’t a granola look, as one might say.”
Denim heads from around the world salute ‘the most important fabric of the 20th century’ in Amy Leverton’s book Denim Dudes
At any one time, writes Amy Leverton, author of new street-style book Denim Dudes, around half the world’s population are wearing a pair of jeans. Over 3.9 billion pairs are produced each year, and the jeans market is worth $75 billion. But for some, denim is more than a functional everyday fabric. It’s an obsession, as these images of denim devotees demonstrate.
Simon Collins, former dean of the school of fashion at Parsons School of Design in New York, has been appointed chairman of trend forecasting agency WGSN’s new advisory board.
“I guess denim heads like details and facts,” says Amy Leverton, the author of Denim Dudes, a book dedicated to jeans maniacs.
“Giannini was designing by being inspired rather than inspiring,” said Lorna Hall, head of market intelligence at WGSN in London. “There’s been a lack of dynamism about the brand, who it is and what it stands for.”
“It’s about helping people decide what they should be purchasing and buying at the same time. You need a lot of information at your fingertips,” reasoned Catriona Macnab, chief creative officer at WGSN.
The former editor of HuffPo UK talks about her move to trend forecaster WGSN and how you balance a 24 hour business with a life outside of work
“We’re a real, trusted resource for validation,” says Steve Newbold, managing director of WGSN trends. “Things are moving so fast. We give you the tools to know that what you’re making is going to be commercially viable.”
“Because our phones are multifunctional, and we also use them increasingly, they become an extension of the self,” says Elle Hankinson, senior editor at trend forecaster WGSN.
“Every now and then an item comes along that makes sense for quite a lot of people and everybody buys it,” said Francesca Muston, head of retail and product analysis at the trends agency WGSN.
“The kimono is definitely the must-have cover-up of the season,” said Sheila Aimette, a vice president at the trend forecasting company WGSN.
“Bright colours and patterns have become key trends in the sock category,” Matt Feniger, menswear editor at trend consulting firm WGSN, told MarketWatch.
“It’s really based on the trend towards activewear as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways for the past few seasons,” says Sheila Aimette, VP of North American Content at trend forecasting firm WGSN.
From smartwatches to head-mounted computers, wearable technology is slowly coming to the consumer market. But here’s the thing: a lot of it is just plain ugly. Fashion trend forecaster Rachel Arthur weighs in on (un)fashionable wearables.
Sheila Aimette, a vice president of WGSN, a trend forecasting company, noted “there’s nothing old-fashioned or floofy about them,” she said. “They give women a reason to stray from their comfort zone when they shop.”
Things went haute when French fashion house Celine elevated the look two years ago, said Sheila Aimette, vice president of North American content at WGSN, a London-based trend forecasting firm.
“It’s a similar market to Australia” Sam Aldenton, assistant womenswear editor at WGSN, says of London’s popularity with Australian designers.
“People are really itching to wear their fall clothes, but it’s 90-something degrees out,” says Sheila Aimette, vice president of North American Content for WGSN, which analyzes and forecasts fashion trends…
“Yes, fashion influencers and early adopters might be “peacocking” this week (to use Menkes’ phrase) — but so too are they providing creative inspiration for teams around the world planning their next collections” writes Rachel Arthur, senior digital editor at WGSN.
Get a Demo
WGSN StyleTrial is currently available by invitation only. To request access, click below.