The pioneering trend analysis service for Lifestyle & Interiors. The new name for Homebuildlife.

The new WGSN Lifestyle & Interiors brings together analysis, insight and inspiration for creative organisations that use it to inform design, development and marketing decisions for product and strategy.

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We combine market intelligence and consumer insights with forecasts and design inspiration. 

Scan insider analysis, copy key images to your workspace, and go faster forward to your design solutions.  Our technology platform offers 1000s of product images and downloadable prints, graphics, and product design ideas.

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Who uses WGSN Lifestyle & Interiors

Food & Drink
Consumer Products

For Interiors

  • Innovate new product design ideas and update existing lines using trend research
  • Access comprehensive coverage and trend analysis from over 100 global trade shows
  • Rely on WGSN Lifestyle & Interiors for objective market intelligence as the only trend service with dedicated coverage of Interiors
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For Food & Drink

  • Gain inspiration from reports on new ingredients and global industry trends
  • Understand influential and emerging concepts from markets such as Interiors, Kids, and Seasonal Gifting
  • Access creative concepts for Paper & Packaging and Print & Graphics
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For Consumer Products

  • Know the future consumer with reports on emerging lifestyles and changing demographics
  • Gain competitive advantage with cross-sector information from markets including Interiors, Pets, and Food & Drink
  • Source new product ideas using reliable insights into your market and your consumer
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For Automotive

  • Understand new consumer demands and emerging lifestyle concepts with expert research you can trust
  • Validate your Colour & Trim directions using our comprehensive CMF forecasts and innovative material reports
  • Rely on WGSN Lifestyle & Interiors to provide objective market research from on-staff experts and world-renowned contributing editors
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Food & Drink
Consumer Products

Gain access to consumer insights and design intelligence you can rely on.

Some of Our Customers

WGSN Lifestyle & Interiors' intelligence is relied upon by the world’s leading brands.

Marks & Spencer

Our Customer Recommendations

“WGSN Lifestyle & Interiors is an essential source of inspiration for interior, as well as surface research. A superb inspirational tool for anyone serious about interior trend research.”

- Lee-Anne Carter, Head of Trend, Swarovski Design Center, Swarovski Professional

“WGSN Lifestyle & Interiors is a channel of fundamental information for the Product Department that brings to us news from the decorative segment and keeps us updated with coverage of the tradeshows that happen around the world”

- Adriane Yumi, Manager of Style and Trends, Leroy Merlin Brazil

"Today, WGSN Lifestyle & Interiors is one of the main research tools of our team. We consult the site everyday in search of new trend and inspirations, follow up 24/7 all that is cool and new that is happening in the world…For us, it is an indispensable complement of creation, and has inspired various changes in our methodology of work…giving more consistency to our creative process."

- Chris Ayrosa, Founder of Ayrosa & Co, Experience Design