Senior Creative Team

Catriona MacNab
Chief Creative Officer

Creative Direction

Creative strategist Catriona MacNab heads WGSN's international content team of over 400 analysts, researchers, industry design experts and reporters. Drawing on 20+ years of experience in future forecasting and market intelligence, she has applied her vision and insight to the design and research process of major international brands and retailers, including LVMH, VF Corp, Gap and Uniqlo.

Lorna Hall
Head of Department

Market Intelligence

As Head of Market Intelligence at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Francesca Muston
Head of Department

Retail & Product Analysis

Francesca Muston heads WGSN's Retail & Product Analysis team, who provide comprehensive analysis across all product areas, including insight into exactly how items are hitting shop floors. Focusing on key products, colours and styling directions, the team also reports on visual merchandising trends, international trade shows and city guides tailored for professional travel.

Lauren Wolfenden
Senior Analyst

WGSN Mindset

Trend forecaster Lauren Wolfrenden has the rare ability to effectively balance creativity and business acumen. With a strong design eye, she possesses an aptitude for predicting, analyzing and forecasting future trends across various industries such as retail, fashion, beauty and interiors. As WGSN’s senior advisory analyst, she focuses on custom and strategic consulting projects spanning several trades and clients including Apple, Coca-Cola, Walmart, Victoria's Secret and L'Oréal.

Who Uses WGSN

For professionals looking to improve performance, creativity and efficiency.

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