Senior Creative Team
Chief Creative Officer
Creative strategist Catriona Macnab heads WGSN's international content team of over 400 analysts, researchers, industry design experts and reporters. Drawing on 20+ years of experience in future forecasting and market intelligence, she has applied her vision and insight to the design and research process of a vast amount of major international brands and retailers, from LVMH and VF Corp to Gap and Uniqlo.
North American Content
Sheila leads WGSN’s US-specific creative direction, based in New York. Most recently, Sheila was Vice President/Fashion Director at The Jones Group where she led fashion forecasting and brand development strategy for all business categories. Prior to The Jones Group, she has led trend direction at Bloomingdale’s and Macy’s Merchandising Group.
Head of Department
As Head of Market Intelligence at WGSN, Lorna is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.
Senior Vice President
Isham Sardouk oversees the global Advisory services for WGSN Group, including WGSN, WGSN INstock and Homebuildlife, having previously led trend analysis, forecasting and market intelligence for Stylesight, encompassing more than 200 professionals globally. Previously, Isham was the Design Director for Victoria's Secret, where he was responsible for concept, colour and print development, and Creative Director at Promostyl.
Advisory, South America
Letícia leads WGSN’s Advisory services for the LATAM market, having managed and delivered projects to clients including Coca Cola Company, Sonae Sierra, Renner, YouCom, Leroy Merlin and Beiersdorf Nivea. Letícia previously worked for Danone and Diageo, in Marketing and Innovation areas and joined the business in 2009 as a partner of Mindset, a Brazilian research and planning agency.
Advisory, North America
Lauren Kaufman is the driving force behind WGSN's Advisory division in North America. A strategic and innovative thinker, with expertise in qualitative analysis and design, Lauren has developed strategic direction and insights for Revlon, HP, Gap, Kimberly Clark, Colomer, Unilever, Disney, Lululemon and more.
Maria is a creative thinker with a strong product background, experienced in translating visionary ideas into strategies and everyday reality. Having joined WGSN in 2007, she is currently the Creative Director of Trend Forecast, responsible for translating emerging trends and influences into a cohesive WGSN creative direction. Previously she was design director at Nike, and has held similar roles at Pringle, Marks & Spencer and Michiko Koshino.
Head of Department
Retail & Product Analysis
Francesca leads WGSN's Retail & Product Analysis team, who provide comprehensive analysis across all product areas, including insight into exactly how items are hitting the shop floors. Focusing on key products, colours and styling directions, the team also reports on visual-merchandising trends, international tradeshows and city guides tailored for professional travel.
Head of Content
Vilislava Petrova is a trend and colour specialist, fashion professor and established event speaker. Based in Hong Kong she oversees the creation of all APAC content, whilst managing a team of trend researchers. Prior to joining she headed the trend & colour research for Converse. She currently teaches at Parsons the New School for Design in New York & Paris.
Who Uses WGSN
For professionals looking to improve performance, creativity and efficiency.
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