Senior Creative Team

Catriona MacNab
Chief Creative Officer

Creative Direction

Creative strategist Catriona Macnab heads WGSN's international content team of over 400 analysts, researchers, industry design experts and reporters. Drawing on 20+ years of experience in future forecasting and market intelligence, she has applied her vision and insight to the design and research process of a vast amount of major international brands and retailers, from LVMH and VF Corp to Gap and Uniqlo.

Lorna Hall
Head of Department

Market Intelligence

As Head of Market Intelligence at WGSN, Lorna is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.

Lauren Kaufman
Vice President

WGSN Mindset, North America

Lauren Kaufman is the driving force behind WGSN's Consultancy division in North America. A strategic and innovative thinker, with expertise in qualitative analysis and design, Lauren has developed strategic direction and insights for Revlon, HP, Gap, Kimberly Clark, Colomer, Unilever, Disney, Lululemon and more.

Maria Janssen
Creative Director


Maria is a creative thinker with a strong product background, experienced in translating visionary ideas into strategies and everyday reality. Having joined WGSN in 2007, she is currently the Creative Director of Trend Forecast, responsible for translating emerging trends and influences into a cohesive WGSN creative direction. Previously she was design director at Nike, and has held similar roles at Pringle, Marks & Spencer and Michiko Koshino.

Francesca Muston
Head of Department

Retail & Product Analysis

Francesca leads WGSN's Retail & Product Analysis team, who provide comprehensive analysis across all product areas, including insight into exactly how items are hitting the shop floors. Focusing on key products, colours and styling directions, the team also reports on visual-merchandising trends, international tradeshows and city guides tailored for professional travel.

Vilislava Petrova
Head of Content

APAC content

Vilislava Petrova is a trend and colour specialist, fashion professor and established event speaker. Based in Hong Kong she oversees the creation of all APAC content, whilst managing a team of trend researchers. Prior to joining she headed the trend & colour research for Converse. She currently teaches at Parsons the New School for Design in New York & Paris.

Who Uses WGSN

For professionals looking to improve performance, creativity and efficiency.

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