From breaking the concept of chrononormativity to the emergence of a polarized parallel economy, join Daniela Dantas, VP of WGSN Latam and learn about the forces that will influence consumer decision-making in 2026.
Future Consumer 2026
Client-exclusive
Understanding the implications of tech advancements such as AI is as critical as understanding the consumer at the forefront of its adoption. In this must-tune-in 40-minute session, you’ll leave with a clear set of engagement strategies for a consumer motivated by technology – the superpower that drives the innovations that appeal to them.
Join WGSN Head of Client Engagement Quentin Humphrey for an exclusive deep dive into our annual hero report, Future Consumer 2026. Meet the consumer profiles who will define 2026, from level-headed truth-seekers to idealist tech advocates, and discover the sentiments that will drive their purchasing habits and help you secure market share.
Why wait? Start designing for your 2026 consumer right now. Coloro Ambassador Chloe Jerrard will delve into the power of color and why it’s business-critical to connect it to your consumers. Using the principles of semiotics, we’ll translate the sentiments from Future Consumer 2026 into future-ready and actionable color palettes.
Join our expert, Raquel Dommarco, in this open webinar as she explores the most significant opportunities and products that will resonate in the interiors market over the next two years. Raquel will also discuss how these trends will meet the needs of future consumers in 2025. This 30-minute session is a great way to discover how WGSN can help your business grow through more informed and assertive decision-making.
In this 30-minute webinar, discover what consumers will look for in the spaces they live, work, play, and rest in and what products will resonate most for the four consumer profiles that will emerge in the next two years. This is a one-time opportunity to take a look at how WGSN platforms can help your team reach new rights of efficiency.
What will drive progress in society, technology, the environment, politics, industry and creativity in 2026?
Andrea Bell, Director of Insights at WGSN uncovers the six macro themes that will spur change across all industries in 2026 in the Grand Auditorium at Apas Show 2024.