Making sense of fashion trends
The style and fashion world moves fast.
So do we.
Trends from all over the world. Trade shows and new technologies. Catwalks. Youth and street culture. Celebrities. Developments in consumer behaviour, economic conditions and the environment...
It's hard to keep up.
But WGSN's 200+ staff and our unique way of working will help you keep up quite easily. In fact, you'll be ahead of the curve.
And far from being confusing, future trends will reach you as powerful, up-to-date tools that you can use.
Global coverage
At any given moment there are WGSN researchers all over the world gathering cultural inspiration, tracking consumer attitudes and monitoring retail patterns up to 4 seasons in advance.
Thanks to them, we never miss a thing.
Expert teamwork
Teams of analysts study the gatherings at our Think Tank.
Our Think Tank gets together to:
- Analyze seasonal trend information on color, textiles and styles
- Absorb real-time reports, which capture the spirit of the moment
- Develop new ideas based on our global learnings
- Ensure learnings across all three are shared between the category specialists
Each team is led by a category specialist – a proven expert in their field. Crucially, these outstanding talents share their learnings with each other across the categories, so their expertise is comprehensive.
Informed by each other, their experience and WGSN's 10 years of global trendspotting, define which trends will have an impact and which ones won't — not only on the fashion industry but on textile manufacturing, advertising, technology, even automotive design.
Original CAD design
Our designers work with the key trends, turning them into commercially viable colors, textiles, silhouettes, styling and graphics, and fine-tuning them to suit each market.
These become your tools in designing next year's hottest product. Last year alone we developed more than 3,000 downloadable shapes and graphics for our clients to use.
All of which ensures you get the right information in the right place, at the right time.
Confirming the forecasts
We track the chosen trends in real time, confirming our forecasts as they materialize.
We research
Our 200+ staff know exactly what to look for:
- Key moods and sea changes in art, music, photography, film and literature
- New talents and innovators in architecture, science, technology and media
- Long-term cultural indicators, seasonal trends and real-time developments
We analyze
Our analysts save you time by studying trends inside out:
- Global tracking of key themes puts new information in perspective
- Shared learning between product categories ensures 360° view
- Combination of information, experience and instinct tells us which trends are due to peak, and when
We design
Our designers are highly qualified extensions to your design team:
- Learnings are channeled into relevant, timely designs
- Key silhouettes, shapes and graphics are available for download in Adobe® lllustrator® and Photoshop®
- Our downloadable PANTONE® SMART Color Swatch Cards for trend color palettes make your color development cycle quicker, more accurate and more efficient
