Trends we've tracked
One started with a chance sighting in a Tokyo boutique.
Another at a festival
in Rio.
Some trends are of unknown origin, just moods that we saw emerging. But however they started, we knew they would fly where others wouldn’t. We anticipated, illustrated, and maximized their potential.
As did our clients.
Here are a few success stories we tracked in recent years...
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Color
Working closely with Pantone, the market leading authority on color, we predict sector-specific palettes four seasons in advance. Our specialists then track the evolution of these colors around the world at trade shows, catwalks and retail.
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23 August 2007
WGSN's womenswear team publish Absinthe (PANTONE® 16-5919) as a key colour for spring/summer 2009.
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8 September 2008
The Spring/summer 2009 catwalks in New York prove our colour evaluation is correct. Thakoon use the colour in its collection to great effect.
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23 September 2008
Milan also bears out our analysis, with more bold absinthe on show at Moschino.
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29 January 2009
By January, our What's in Store team are tracking the colour in stores; it's making an impact at Anthroplogie in New York.
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30 January 2009
Our youth team are also tracking the colour trend on the street in London.
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17 March 2009
And in stores again. This time it's livening up Franqueensense in Tokyo.
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23 August 2007
WGSN's womenswear team publish Coral (PANTONE® 17-1547) as a key color for autumn/winter 2008/2009.
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7 September 2008
Again, the Spring/summer 2009 Catwalk shows in NY confirm our analysis. First as a stand-out in the DKNY collection.
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9 September 2008
It's then a highlight of Behnaz Sarafpour's runway show.
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5 March 2009
Early the following year, our street team spot the colour on the street in London during fashion week.
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9 March 2009
And our What's in Store team pick it out as a key colour in stores such as River Island.
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13 March 2009
During Milan Fashion Week, our street scouts there highlight it as an important colour direction.
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3 September 2007
WGSN's Interiors team publish Plum (PANTONE® 18-1616) as a key color for spring/summer 2009.
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26 August 2008
Our interiors team note the use of plum in many products at the New York Gift Fair.
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17 September 2008
And again at Maison & Objet in Paris.
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9 March 2009
Early the following year, our London What's In Store team pick plum out as a strong colour with examples like this one from Grange.
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22 January 2009
At again at Next in London.
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22 January 2009
What's in Store
Next
London
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8 July 2008
WGSN's Kidswear team publish Tomato (PANTONE® 18-445) as a key color for autumn/winter 2008/2009.
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8 July 2008
The Brookfield Spring/summer 2009 Junior Catwalk is enlivened with plenty of tomato shades in Florence.
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8 July 2008
WGSN spots the colour again at Agatha Ruiz De la Prada in Florence.
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16 July 2008
Our analysts note plenty more instances of it at the Premier Kids spring/summer 2009 trade show in Birmingham UK.
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10 March 2009
Then our What's in Store team notes the strong shade at Tommy Hilfiger in Dublin.
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23 March 2009
It makes an impact at Escada in Hong Kong.
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Trend
We anticipate 3 macro trends every season which affect everything from product and packaging to visual merchandising and lifestyle trends. Disturbed was one of the more surprising movements we saw coming...
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Spring 2007
Inspired by artists such as Schmidt, Gorey and Lowry, as well as the The Dark Side of Disney and Rankin's Me Me Me exhibition, our designers start to move towards the bizarre, confrontational and obscure.
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June 2007
WGSN Menswear present the Disturbed Jeanswear trend with subtle references to medieval shapes and details mixed with up-to-the-minute technology for finishes and treatments.
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June 2007
Dark and detailed renderings of animals and insects inspired a vibrant print story for a moody autumn/winter T-shirt placement look.
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July 2007
The Disturbed trend inspires WGSN's womenswear team, spawning a new era of feminine casual tailoring with distorted shapes and modern cutting.
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July 2007
Our Graphics team pick up on the trend and produce a youth culture-inspired collection with contemporary twists on the classic skull T-shirt design.
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February 2008
Critics notice the sombre mood at Paris Fashion Week (Menswear), with lots buyers and press wearing black.
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March 2008
The Disturbed trend showed up on the Catwalks for autumn/winter 2008/09 where we tracked Alexander McQueen's opening sequence referenced romantic, broodingly dark gothic looks.
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March 2009
The dark make-up at Junya Watanabe's show during Paris Fashion Week enhances the collection.
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Product
We cross-reference our trend predictions with real-time product information to anticipate the season's commercial bestsellers—like 2009's crumpled jacket...
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November 2007
WGSN's menswear team are inspired by soft-structured tailoring, highlighting the crumpled jacket as a key commercial item for spring/summer 2009. The look is elegantly dishevelled in a relaxed, luxurious way.
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July 2008
Senior fashion editor Sue Evans highlights the looks as a key item from the spring/summer 2009 catwalks. Seen here by Paul Smith.
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July 2008
Antonio Marras also shows washed and crumpled fabric finishes for spring/summer 2009.
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July 2008
Iceberg's weightless, unstructured jackets look commercially strong for the season.
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July 2008
WGSN menswear specialist Ben Perdue spots the key item at Paris's spring/summer 2009 Tranoï Homme.
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August 2008
WGSN highlights the key styling trends to emerge from Paris where the smart, formal suit seems to have been replaced by more laidback styles.
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February 2009
Lightweight materials for jackets and tailoring emerge at retail for spring/summer 2009 in Antwerp's COS.
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March 2009
WGSN tracks the crumpled look filtering through for menswear in London, seen here in River Island.
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March 2009
Topman's crumpled-look jacket looks set to be a menswear commercial hit for spring/summer 2009.
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