W’HAPPEN Re-Release

Antenne Books is proud to make the historic publication W’HAPPEN available again.

After originally being published in the 1990s, Antenne Books and Jason Evans are proud to re-release the British fashion photography book, W’HAPPEN.

The 90s have been having some what of a resurgence as of late with runway designers like Jeremy Scott, Ashish and young kids across London, New York and LA rediscovering this defining era of teenage style. With denim being such a huge element of the decade, we were excited to hear from Antenne Books on their re-release of, W’HAPPEN – a limited edition publication documenting the defining British fashion photography from 1990s. Edited by Jason Evans, the book features the early work of photographers like Corinne Day, Nick Knight, Wolfgang Tillmans, and David Sims, all of whom produced work that responded to the artificial and manufactured fashion images of the time.

From grainy street shots of Kate Moss, to Shoreditch teens and suburban east end youths, W’HAPPEN presents a rare look into the 90s when the world of young Britain started to go underground. The images throughout the book capture the stars of the 90s that emerged out of this underground world of London in the early days of the anti-marketing concepts taking place. From Levi’s campaigns, to early Dazed and Confused editorials, the book reflects the real and authentic aesthetic of  the 90s, a contrast to the false fantasy of the 80s. The images feature second hand clothing, little, if any make-up, models cast on the street and shoots in unexceptional locations.

Below are a few words on the book from the Editor, Jason Evans:

I was encouraged to make Whappen by Val Williams, one of the UK’s most innovative, supportive and genre defying photography curators. At that time I was assisting her at the short-lived but groovy Shoreditch Biennial as she put together a survey show of late twentieth century British fashion photography called ‘Look at me’. She showed me how to make a book (with Tom Hingston’s help) and Levis stumped up the money to print it.

I tried to collect together an extensive range of work from what was historically sealed in the ‘grunge’ fashion era, notorious for ‘heroin chic’. The point of Whappen was to broaden the debate, to show that the range of documentary style photographic responses in the early 90s was a much broader, more idiosyncratic and less nostalgic phenomenon than the appointed flag bearers and their associate stylists were held responsible for.

As 80s ‘references’ have been bled dry in a visual culture fuelled on pre-ordained consumption those ‘in the know’ are turning to the 90s for an alternative visual fix. Similarly, we are witnessing a new cult of yearning for perceived authenticity and ‘heritage’, a disingenuous disguise in this time of social crisis. Look beyond the aesthetic surface of the work in Whappen and consider it’s various levels of engagement and critique, it’s definition in opposition and it’s responses to a shifting economic and political landscape, not unlike the ones we are witnessing here and now.

Jason Evans, May 2012

The book is available now from Antenne Books for £15.


W’HAPPEN Re-Release

Please fill the required fields

Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

Cone Denim White Oak: Inside America's oldest denim mill

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

Story mfg Spring/Summer 2016 Lookbook: The Full English

Outdated and inconvenient: Three reasons why flares should fail

Denim Design Talent: Hollie Ward

Pitti Uomo 88 - Top 10 Denim Street Style Looks

Runabout Goods - A New Perspective in Proper Adventure Goods

London Collections Men Spring/Summer 2016 - Top 10 Denim Looks

Paris Fashion Week Spring/Summer 16 – Top 10 Denim Looks

Clutch Collection Show - The Ultimate Japanese Trade Show Everyone's Been Waiting For

Red Cloud Overall MFG Co. Opens Hong Kong Store

Thoughts You Have While Trying On Jeans

Milan Fashion Week S/S 16 – Top 10 Denim Looks

Bethnals Opens First Store in East London

Diesel kids launch Jogg Jean Junior

Benzak Denim Developers - 3rd Production Run

Supreme x The North Face Spring/Summer 2015

Selvedge Run - Berlin's Heritage Trade Show

69 Worldwide Proves Big Is Back