Up until now, L.A. based Joie was part of an odd phenomenon in the retail world: brands that are headquartered in a city where they have no flagship store. Joie’s breezy apparel, accessories, and footwear could be found at Neiman Marcus and Saks, at their two NYC boutiques, and at one in Newport Beach, California. But now with the opening of their gorgeous Melrose Avenue location, Los Angeles ladies have an airy new spot to score goods from Joie, from comfy dresses to perfect espadrilles. xx Ashley Churchill


8414 Melrose Avenue, L.A.

1 323 330 1255

Photos: Courtesy of Joie


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