HONG KONG: 3.1 Phillip Lim

With his keen eye for detail and elegance, Phillip Lim is not a man who messes around. When opening the brand’s first-ever pop-up shop in Asia, Lim enlisted the help of Jonathon Beck, acclaimed NYC-based production and set designer. The result? A stunning, two-story space featuring interactive wall panels that will change three times over the course of the pop-up’s ten month run, for a unique retail experience. As an added bonus, both Phillip Lim’s Resort ’12 and Pre-Spring ’13 collections will make their debuts exclusively at this location before being available anywhere else. So cool. So Lim! xx Ashley Churchill

3.1 Phillip Lim Pop-Up 
G/F – M/F, 21 Wing Fung Street, Wan Chai, Hong Kong
Tel: 2520 6266
Mon – Sun (12pm – 9pm)

Photos Courtesy of 3.1 Phillip Lim


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