70 posts tagged Levi's in ALL BLOGS


Google Partners With Levi’s to Invisibly Integrate Computers Into Clothing

Last week at Google's annual conference, the technology giant announced its partnership with Levi's to develop smart textiles under the Project Jacquard system. As seen in the sports and active category the gap between fashion and technology is increasingly shrinking with a growing number of brands looking to performance and high technology fabrics to integrate hidden function into apparel. Levi's has ...
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Levi’s Launch Tailor Shop Store Service

Levi's expands its in store experience with the launch of its customisation service - Levi's Tailor Shop. One of the best things we love about denim is its versatility. Whether raw and clean or beaten to bits and patched up, each pair of jeans is open to its own personality. Levi's are tapping into this with the opening of their new ...
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The 501XX: A Collection of Vintage Jeans

On Friday evening the denim team attended a particularly special night in Tokyo – the launch party of the incredible The 501XX book, just released by the manager of the infamous Berberjin store, Yutaka Fujihara. Fujihara has diligently documented 51 of the worlds most impressive examples of this renowned Levi's jean, working with the worlds most devout collectors including Naru Kawamoto, ...
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Levi’s Open Line 8 Pop-Up Store in Shoreditch

Last week January 23, Levi's celebrated the launch of their first pop-up store dedicated to its Line 8 collection. East London's Charlotte Road, got another addition to its growing portfolio of denim stores with the opening of Levi's Line 8 pop-up store. Located in the heart of Shoreditch, for five months, the store sits alongside Denham and Edwin retail spaces as ...
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Levi’s Appoints Tracey Panek As New Archivist and Historian

After nearly 25 years at the helm of Levi's treasured archive, the legendary Lynn Downey hands over the reigns to Tracey Panek. In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the company’s historical materials and tell LS&Co.’s stories to employees, consumers and the world at large. Lynn Downey was the ...
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Levi’s Laundrette Advert (1985)

In 1985, Levi's changed denim advertising history forever with its high brow ad, "Laundrette". Here WGSN takes a look at the story behind the notorious commercial.  1985 was a big year. Boris Becker won Wimbledon aged 17. Live Aid changed pretty much everything, and Marvin Gaye’s “I heard it through the grapevine” provided the soundtrack to one of the most notorious ...
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Levi’s Field of Jeans

As official partners of San Francisco 49ers, Levi's continue their collaboration with the American football team with their latest project Field of Jeans. In 2013, San Francisco 49ers announced the teams new home in Santa Clara, California would be named Levi's Stadium following a $220.3 million naming-rights deal negotiated with fellow San Fran pillar Levi's Strauss, the Niners and the city ...
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The Live in Levi’s Project

Everyone has a story behind their favourite pair of Levi's and to celebrate this, the iconic blue jeans brand has launched its 'Live in Levi's Project'. It's been said that the best thing about denim is that it gets better with age. Whether its a stellar fade from raw or just busted up stonewash, the trusty twill will endure the myriad of ...
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Levi’s Spikes

For S/S 14 Levi's Vintage Clothing revive the cult classic Spike collection in 3 eye popping colours.  In 1958, Levi's introduced Spikes, polished cotton pants for men and children with a fit that was inspired by a railroad spike and a color scheme taken from Jello flavors: Lemon, Lime and Orange. Perhaps a little too dazzling and bold for the era, the ...
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LN-CC Launches Exclusive Capsule Collection

East London concept store LN-CC launches an exclusive capsule collection of Levi's Red items for men and women. Earlier last year LN-CC revived a blast from the past with the release of the Levi’s RED collection as part of its "archive series". Denim heads and collectors alike were quick to snap up some of the rare pieces from the debut 1999 ...
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The Vintage Denim Banner – An Old Western Custom

Today, Stylesight's denim team takes a look at one of denim's most cherished and sought-after relics: the denim banner. The colorful and eye-catching banners of mid-century denim advertising are getting a significant resurgence at the moment. We've noted the banners cropping up at trade shows as well as being re-embraced in stores, design studios and among collectors alike. So how did they ...
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Levi’s Vintage Clothing Revives Bing’s Original Denim Tux

Levi's Vintage Clothing is known for their iconic reissues and special editions that relive their treasured archive, but for S/S 14 the brand is reviving one of its most iconic pieces that changed the denim history. Most of our readers will be aware of the term "Canadian Tuxedo", but have you ever wondered where the reference came from? Here's how the story ...
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Crackers Magazine Denim Boulevard Recap

This June, Milan Fashion Week turned a decided hue of indigo blue with the debut show of  Denim Boulevard. Created to celebrate the 150th anniversary of denim and highlight the "dark side" of jeans, which includes all that is behind the final product, the three-day event showcased some of the most influential names and brands in the industry. Here Crackers Magazine presents ...
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Clea Lala x Levis Collaboration

Levi's has called on the talent of the young Parisian designer and embroiderer Clea Lala for an animation of customization in the Levi's flagship store on the Champs Elysées. From now through December 27, the brand exclusively offers a range of customized denim jackets for both men and women, hand-embroidered live in the store. The limited-edition line is handmade and signed ...
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Levi’s® x HYPEBEAST Denim Canvas Project

Hypebeast X Levi's denim canvas project aims to intersect two unique creatives each with an unwavering passion, whether it be fashion, art or design. Having never met before, the guys at Levi's have asked two creative talents to engage in a lively collaboration to customize an iconic Levi's piece in this unique project in association with Hypebeast. Their first pairing is with artist ...
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