322 posts tagged denim in ALL BLOGS


Bethnals Opens First Store in East London

After just one year since its initial launch British-based denim brand Bethnals opens its debut store in East London's Spitafields. Last year we reported on the launch of a new unisex denim brand Bethnals by designer and self confessed denim addict Melissa Clement. Initially kickstarted via crowd funding, Bethnals is now smooth sailing into its second season for S/S 15 and ...
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Diesel kids launch Jogg Jean Junior -

S/S15 sees Diesel Kids launch their new hero product, jog jeans junior. With the appearance of denim on the outside but the comfort, touch and feel of a jersey sweat pant, the JJJ campaign illustrates the dynamic nature of youth and the freedom of movement that kids demand. Using the same weaving method used to make denim, but with patented technology ...
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Supreme x The North Face Spring/Summer 2015 -

This Thursday Supreme New York will be continuing their longstanding relationship with The North Face with a capsule collection for S/S 15. Since its inception back in S/S 07, the Supreme collaboration with The North Face has become one of the brands most sought after seasonal capsules. Each season the line is certified sell-out, drawing dedicated fans to camp overnight to get their ...
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69 Worldwide Proves Big Is Back

Self-proclaimed "No-gender, No-demographic" denim label 69 worldwide is taking androgynous clothing to a new level this season. We've been long time followers of Los Angeles-based label 69 since the brand launched a few years back with their collection of ultra-baggy unisex denim goods. Self-declared a "No-gender, no-demographic" community, the label is straightforward and unapologetic with its collection that goes against any convention or ...
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The 501XX: A Collection of Vintage Jeans

On Friday evening the denim team attended a particularly special night in Tokyo – the launch party of the incredible The 501XX book, just released by the manager of the infamous Berberjin store, Yutaka Fujihara. Fujihara has diligently documented 51 of the worlds most impressive examples of this renowned Levi's jean, working with the worlds most devout collectors including Naru Kawamoto, ...
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Studio Visit: Avery Dennison

While we were out in LA last month, we stopped by leading branding and packaging manufacturer Avery Dennison to see the latest developments in denim branding. From Levi's famous two horse patch to Evisu's seagull and Denham's fabric sheers, company branding is one of the most important elements that goes into a pair of jeans. One of the companies that has ...
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Boy Meets Girl at Diesel Black Gold

New York: Diesel Black Gold is continually proving to be the go to brand for assessable urban cool.  This season, designer Andreas Melbostad looked to the photographs of Peter Lindbergh for inspiration, lending the collection a “tough girl” 90’s aesthetic. “I love Lindbergh’s kind of raw beauty, and the masculine-feminine aspect of it.” he explained. Androgynous references became immediately apparent; the ...
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Story mfg. Showroom Visit

Last weekend, the denim team headed down to the East London canals to check out a unique and beautiful retail & showroom project by London-based denim purists, STORY mfg. STORY mfg. have been going since 2013 and focus on ‘Slow Made’ product, natural dyes, season-less drops and British manufacturing. They were keen to find the brand a place to call its ...
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Lee Jeans for Soulland S/S 15 Patchwork Denim

Copenhagen menswear label Soulland collaborates with original jeans label Lee on a collection of abstract patchwork denim pieces. While Lee Jeans is best known for its classic styles, the 125 year-old heritage label keeps itself relevant for today through its designer collaborations that it completes each season. Recent alignments include London's Other Store, Donwan Harrell as well as its seasonal partnership with ...
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E. Tautz Channel Luxury Tomboy Style For Spring/Summer 2015 -

Revived heritage menswear brand E. Tautz takes its first tentative dip into womenswear with a tomboy take on the men’s Spring/Summer 2015 collection. E. Tautz creative director Patrick Grant hit the right note for contemporary denim back in June last year when he presented his Spring/Summer 2015 menswear collection of concept-cut denims. Showcased at London Collections: Men, Grant sent a brigade of ...
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Diesel presents its Pre-Fall 2015 collection

Centered on three subcultural themes, Diesel presents its Pre-Fall 2015 collection with a strong helping of leather, denim and bleach-splashed garments. Marking the second seasonal showing from artistic director Nicola Formichetti, the Italian-Japanese designer once again captures the youthful spirit of Diesel in this winter collection. Entitled Wolfpack, the Men’s Pre-Fall 2015 collection draws inspiration from the style and fabrics worn by bikers of the ...
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Meet our director of youth and denim, Amy Leverton #insidewgsn

As part of our #happygifing countdown to the holidays, we've got an exclusive #insidewgsn interview with our director of denim and youth, Amy Leverton. Amy is responsible for all things youth culture, whether that be covering global music events, analysing street style or spotting influential denim trends. Can you tell us a bit about your role as director of denim and youth? By heading up denim and youth I think ...
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The Live in Levi’s Project

Everyone has a story behind their favourite pair of Levi's and to celebrate this, the iconic blue jeans brand has launched its 'Live in Levi's Project'. It's been said that the best thing about denim is that it gets better with age. Whether its a stellar fade from raw or just busted up stonewash, the trusty twill will endure the myriad of ...
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Marques Almeida x Topshop

Retail giant Topshop prepare for their latest designer collaboration, this season teaming up with denim design duo Marques Almeida for fall 14. Fresh off the heels of their S/S 16 London Fashion Week runway show, masters of denim destruction Marques Almeida get set for one of the most anticipated designer collaborations of the season. Launching October 9th, the Portuguese design duo will ...
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Introducing: Bethnals

Bethnals is a new denim brand from London, and offering unique unisex jeans for A/W 14. One of the greatest qualities of denim is its unrivalled universal and unisex appeal. From girls borrowing their boyfriends jeans or trucker jackets or indy boys squeezing into women's lean skinnies, denims generic style has a place for all. One designer who is tapping into this unisex approach, is London-based denim ...
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