A 3-D denim theme anchored the G-Star RAW runway show at Mercedes-Benz Fashion Week Berlin in a high-energy, no-compromise show, reflecting the international denim brand’s core DNA. G-Star’s proprietary raw denim formed the basis for the show's color palette, featuring a wide range of blues – from deep, dark indigo to bright blue through to chambray blue – combined with
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MOST POPULAR POSTSIntelligence#CannesLions day two: Snapchat, Marilyn Manson, data and more
"Hi Jake, thanks for the feedback - always appreciate comments on our work! These videos were mini clips of some more detailed work behind our paywall. Are you a subscriber? Here's a link to the full analysis if you're able to access it - http://www.wgsn.com/content/board_viewer/#/59522/page/1. More to come later this week too though. Best wishes, Rachel"
Read moreIntelligenceWhy are autumn campaigns already releasing? The fashion industry needs a rethink
"Yes Rachel! Working in Buying makes it very irksome; I don’t even know what I'm supposed to be wearing anymore! We are already looking at new trends for SS16 when we haven't sold SS15 yet- 'waiting for the weather to kick in' as usual. Main summer sale is in a few weeks- and we're all still huddled in jeans and macs! Only benefit is that our office has the air con pumping so fiercely, I am already giving my recently required teal coloured fur coat a run pre AW15. Bring back buy now wear now!! (Love seeing your articles come through to my work email!)"
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