Style South of the Border
By Jo Lynch

The Mexican government is sponsoring the launch of five of the country’s most promising new labels in the United States.

Mar 06, 2012
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More than 70 years after the Mexican government launched the work of artists like Diego Rivera and José Clemente Orozco into the American consciousness via an exhibit at New York’s Museum of Modern Art, the country is now setting its sights on arts of a more wearable nature. With the help of New York full-service PR and sales agency Melt Management, Mexico is sponsoring five of its brightest design talents in an effort to change the United States’ perception of its southern neighbors, as well as bring awareness to its vast creative offerings.

Designers pictured above from left to right: Alexia Ulibarri marries a contemporary sense of ease with ladylike whimsy and touches of vintage-y romance. Sandra Weil has somehow managed to make evening dresses unique and edgy, and she’s applied that innate design sense to a covetable new line of day separates for F/W 12. Ethical designer Carla Fernandez brings a sculptural quality to her clothing and craftsmanship strongly rooted in folkloric traditions, although her sleek, fashion-forward separates are outfitted more for the urban jungle’s chic terrain. Alejandra Quesada’s line of natty knits and floral-printed everythings is a little bit girlish, a little bit grandma-chic and entirely irresistible. With each one-of-a-kind piece from her jewelry line Sangre de mi Sangre – which translates to “blood of my blood”– Mariana Villarreal strives to capture the very visceral bond between designer and material.


Style South of the Border
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