ABOUT WGSN street
The best fashion show is on the street. Whether it’s in Paris, London, New York, LA or Seoul, our photographers are there, capturing the best, the brightest and the bohemian.More about WGSN >
Assistant Retail EditorPernilla Lofberg is WGSN's Assistant Retail Editor, reporting on emerging fashion trends across retail, trade shows, festivals and street style coverage from her home base in London and through frequent travels abroad. Originally from Sweden, Pernilla began her career assisting fashion stylists in London and New York, eventually landing as a stylist at Net-A-Porter prior to joining Stylesight. Her understanding of both high street and high-end fashion informs her posts for the WGSN Street blog.