Pernilla Lofberg is WGSN's Assistant Retail Editor, reporting
on emerging fashion trends across retail, trade shows, festivals and street
style coverage from her home base in London and through frequent travels
Originally from Sweden, Pernilla began her career assisting
fashion stylists in London and New York, eventually landing as a stylist at
Net-A-Porter prior to joining Stylesight. Her understanding of both high
street and high-end fashion informs her posts for the WGSN Street blog.