Self Edge Presents Iron Heart Pop-Up Shop
By Samuel Trotman

Last Saturday, October 20th, Self Edge New York transformed into an Iron Heart only shop for ten days with a full range of everything they produce.

Oct 23, 2012


Iron Heart has been one of the core brands of the Self Edge portfolio since they opened shop six years ago. To celebrate their successful and long standing relationship, Self Edge N.Y. has converted their entire Lower East Side store into a dedicated Iron Heart pop-up.

Last Saturday, New York retailer Self Edge transformed its Orchard Street location into an Iron Heart only pop-up store. For ten days (October 20-November 1) the shop will carry a full range of Iron Heart goods, as well as a small collaborative collection under the Self Edge x Iron Heart name. The collection has been sent over specially from the Iron Heart flagship in Tokyo, much of which has never been sold outside of Japan. Everything from the signage outside the Self Edge store to the displays inside have been changed to reflect the Iron Heart brand.

To commemorate this occasion, Self Edge co-founders Kiya Babzani and Demitra Georgopoulos hosted a launch party on Saturday, October 20 with both the Japan and U.K. Iron Heart crews, including founder Shinichi Haraki. Hundreds of denim fans from across the country made their way to the store to meet and greet the teams, share a few beers, and appreciate Iron Heart’s full range. A diverse collection of jeans, pants, shirts, loopwheeled T-shirts, sweaters, leather goods, jewelry, and functional outerwear are available.

To give other Iron Heart fans a chance to get their hands on this exclusive product, Self Edge has also launched a three part collaboration that will be released at all three Self Edge stores.  This includes a Self Edge x Iron Heart Loopwheeled T-Shirt, a 634s jean made with super dark indigo SEXIHXLSXA13 23oz denim, and The Final Denim Jacket – a fully blanket-lined Type III silhouette made from 23 oz. selvedge indigo denim.

The pop-up shop will be up and running until October 31, while the collaborative collection can be found in-store and online while supply lasts.

Iron Heart Pop-Up Shop

Starts: October 20th (Noon)
Ends: October 31st (7 pm)
Self Edge New York
157 Orchard Street (@ Rivington Street)
New York, NY 10002

Images courtesy of Sidney Lo and Hypebeast.

Self Edge Presents Iron Heart Pop-Up Shop

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