Self Edge Presents Iron Heart Pop-Up Shop

Last Saturday, October 20th, Self Edge New York transformed into an Iron Heart only shop for ten days with a full range of everything they produce.


Iron Heart has been one of the core brands of the Self Edge portfolio since they opened shop six years ago. To celebrate their successful and long standing relationship, Self Edge N.Y. has converted their entire Lower East Side store into a dedicated Iron Heart pop-up.

Last Saturday, New York retailer Self Edge transformed its Orchard Street location into an Iron Heart only pop-up store. For ten days (October 20-November 1) the shop will carry a full range of Iron Heart goods, as well as a small collaborative collection under the Self Edge x Iron Heart name. The collection has been sent over specially from the Iron Heart flagship in Tokyo, much of which has never been sold outside of Japan. Everything from the signage outside the Self Edge store to the displays inside have been changed to reflect the Iron Heart brand.

To commemorate this occasion, Self Edge co-founders Kiya Babzani and Demitra Georgopoulos hosted a launch party on Saturday, October 20 with both the Japan and U.K. Iron Heart crews, including founder Shinichi Haraki. Hundreds of denim fans from across the country made their way to the store to meet and greet the teams, share a few beers, and appreciate Iron Heart’s full range. A diverse collection of jeans, pants, shirts, loopwheeled T-shirts, sweaters, leather goods, jewelry, and functional outerwear are available.

To give other Iron Heart fans a chance to get their hands on this exclusive product, Self Edge has also launched a three part collaboration that will be released at all three Self Edge stores.  This includes a Self Edge x Iron Heart Loopwheeled T-Shirt, a 634s jean made with super dark indigo SEXIHXLSXA13 23oz denim, and The Final Denim Jacket – a fully blanket-lined Type III silhouette made from 23 oz. selvedge indigo denim.

The pop-up shop will be up and running until October 31, while the collaborative collection can be found in-store and online while supply lasts.

Iron Heart Pop-Up Shop

Starts: October 20th (Noon)
Ends: October 31st (7 pm)
Location:
Self Edge New York
157 Orchard Street (@ Rivington Street)
New York, NY 10002

Images courtesy of Sidney Lo and Hypebeast.


Self Edge Presents Iron Heart Pop-Up Shop
0 comments

Name
Email
Website
Please fill the required fields


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

Denim legends: Meet the people behind White Oak - America's oldest mill

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

Cone Denim White Oak: Inside America's oldest denim mill

Cone Denim stories: Industry legends on their history with White Oak Mill

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

NEW YORK: NEW INC End of Year Showcase

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

Story mfg Spring/Summer 2016 Lookbook: The Full English

Outdated and inconvenient: Three reasons why flares should fail

Clothes in Motion at Rag&Bone

Denim Design Talent: Hollie Ward

TOKYO: Literary Style - Sonia Rykiel and Other Local Names Get Bookish.

Runabout Goods - A New Perspective in Proper Adventure Goods

TOP 10 HAPPENINGS AROUND THE GLOBE: JULY 2015

Paris Fashion Week Spring/Summer 16 – Top 10 Denim Looks

Pitti Uomo 88 - Top 10 Denim Street Style Looks

Red Cloud Overall MFG Co. Opens Hong Kong Store

Acne expressionist take on Pre-Summer

Milan Fashion Week S/S 16 – Top 10 Denim Looks

Virtual reality for retail gets airtime at #CannesLions