Ralph Lauren Denim + Supply

New Ralph Lauren range, Denim and Supply launches today.

We blogged about the exciting new Denim and Supply range from Ralph Lauren back on July 8th when we saw their inspiring stand at Bread and Butter Berlin – the collection targets a younger market than the typical Polo customer with an apparel and premium denim range inspired by vintage casualwear with “a nod to a generation that prides itself on creating a totally personal style.” The line explores three themes for F/W: Into the Wild, The Lodge, and The Wharf.  Check out highlights from the collection in our previous blogpost, or if you’re a subscriber, see all the trade show images from our coverage.

The range will be available at Macy’s stores and at DenimandSupply.com, with price points in the $100-$300 range, starting today.

They’ve also put together a series of videos that conjure the attitude of the range, check out one below and then the rest on their site:

You can shop it on their website, too.

Ralph Lauren Denim + Supply
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Denim Supply
Mar 26th, 2012
I love the Denim Supply collection from Ralph Lauren! Beautiful style

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