Ralph Lauren Denim + Supply

New Ralph Lauren range, Denim and Supply launches today.

We blogged about the exciting new Denim and Supply range from Ralph Lauren back on July 8th when we saw their inspiring stand at Bread and Butter Berlin – the collection targets a younger market than the typical Polo customer with an apparel and premium denim range inspired by vintage casualwear with “a nod to a generation that prides itself on creating a totally personal style.” The line explores three themes for F/W: Into the Wild, The Lodge, and The Wharf.  Check out highlights from the collection in our previous blogpost, or if you’re a subscriber, see all the trade show images from our coverage.

The range will be available at Macy’s stores and at DenimandSupply.com, with price points in the $100-$300 range, starting today.

They’ve also put together a series of videos that conjure the attitude of the range, check out one below and then the rest on their site:

You can shop it on their website, too.

Ralph Lauren Denim + Supply
1 comment

Please fill the required fields

Denim Supply
Mar 26th, 2012
I love the Denim Supply collection from Ralph Lauren! Beautiful style

Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

Cone Denim White Oak: Inside America's oldest denim mill

Macy’s unveils 2015 shopping list with $1.2bn growth budget after slow Q4

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

Ralph Lauren comes out fighting after poor results, promises big customer-centric changes

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

JC Penney to shutter 40 stores, Macy’s to axe 14 at a cost of around 4,250 jobs

Story mfg Spring/Summer 2016 Lookbook: The Full English

US Retailers change holiday shipping cut-off dates to meet expectations

Outdated and inconvenient: Three reasons why flares should fail

This shouldn’t be a surprise: it’s all about mobile this 'Black Friday'

Denim Design Talent: Hollie Ward

Ralph Lauren beats expectations in Q2 but cuts FY outlook on foreign exchange effects

Runabout Goods - A New Perspective in Proper Adventure Goods

Ralph Lauren

Paris Fashion Week Spring/Summer 16 – Top 10 Denim Looks

Ralph Lauren

Red Cloud Overall MFG Co. Opens Hong Kong Store

Ralph Lauren

Milan Fashion Week S/S 16 – Top 10 Denim Looks

Ralph Lauren