Ralph Lauren Denim & Supply Tokyo
By Samuel Trotman

Ralph Lauren’s Denim & Supply brand is going from strength to strength with a new store just opened in Tokyo’s infamous Cat st

Oct 22, 2012
/

Like

We’re currently out in Tokyo hunting for new denim trends, brands, and innovations. Wandering down the infamous Cat Street the other day, we noticed that a new Ralph Lauren Denim & Supply store has opened.

We checked out the new store and were really impressed with two floors of beautifully curated and merchandized denim and casualwear. The store opened less than one month ago on September 29th, with a special press opening event on September 27th. Famous┬áJapanese pop star and personality Crystal Kay helped Ralph Lauren celebrate the store opening, performing some of her most recent hits for the crowd. Also in attendance were other celebrities and models from Tokyo, including Miki Yoshimoto and Nanaka Ozawa, winners of Japan’s beauty contest in 2012.

The brand also launched some limited edition in-store-only products, including an all-over studded denim jacket and a range of stars and stripes destroyed and patched denim jeans and jackets.

This store is the second Denim & Supply standalone to open its doors worldwide (the other store, which we blogged about recently, is in Amsterdam) and the product, with its use of American references and cool, boho-Navajo styling, definitely speaks to the Japanese consumer. Heavily embroidered jeans and jackets, boro patch- and repair-work, and intricate hardwear adornments were key trends within their F/W 12 stock.

 


Ralph Lauren Denim & Supply Tokyo
0 comments

Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

7 photos
Styling trend: How to rock two-tone denim

7 photos
Ryan McGinley's Body Loud! exhibition in Tokyo is a must-visit

7 photos
Meet Guido Kerssens: Denim Master at Amsterdam Fashion Institute

1 min
Pharrell goes on a BMX ride to open G-Star RAW NYC flagship store

3 photos
Designer Alyssa Lesser is making embossed denim that everyone wants