Pitti Uomo: Denim Highlights
By Samuel Trotman

We round up the best of denim at what has now become ground zero for menswear: Florence’s Pitti Uomo.

Jan 25, 2012
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This week on the Denim Daily Dose, we’re focussing on key Fall/Winter 2012 coverage from the hectic schedule of trade shows and runways currently taking place across the globe. On Monday we bought you the rundown of the Bread and Butter highlights, yesterday we featured the best from Milan’s runway, and today we bring you our pics from Pitti Uomo trade show in Florence.

Denim highlights from Florence included the second installment of the Adam Kimmel and Carhartt collaboration, with clean worker detailing, rich indigo shades and utilitarian contrast top stitching (top left and bottom middle) One of our favorite Japanese denim brands, Pedaled, was also showing its wares (middle row). The brand specializes in commuter cyclist garb and their range of 5 pocket jeans and pimped up worker jackets are updated with reflective whiskering to create a functional fashion statement. Outdoors denim gilets and bomber-inspired shirts were noted from Rocky Mountain Featherbed and Serdar Uzuntas respectively, confirming current trends for menswear F/W 12. Another new Japanese discovery, Facetasm, wowed us with their directional denim styling and layered, grunge-inspired pieces. We particularly loved their wide-legged, buckle-fastened jean, pictured above.

Denim Street Style

The courtyard outside Pitti has quickly gained status as a renowned hot-spot for the hordes of photographers ready to capture the world’s sharpest street style. This is a place where guys really ‘wear’ clothing and where what’s on trend means little. Among the dudes peacocking for one another and comparing pocket square folds and tie knots, we pulled out our favorite denim looks.

We particularly loved the denim blazer – served laundered or clean – and smart shirts styled with bow-ties and scarves.  Other men braved with cold by layering classic trucker jackets beneath sartorial jackets for a contemporary juxtaposition between dressed-up and casual elements. Images thanks to GQ‘s Tommy Ton, Hypebeast, and the Satorialist.


Aside from the claustrophobic crush of all these steezy-ass dudes, we took a look inside to see what was hot for denim next season. Designers continued to experiment with a variety of mixed materials, bold colors and ethnic-inspired patterns for the forthcoming season. Whether as inserts, patchwork or entire blocks, the concept evolved through novel pattern play, unexpected placement and flashes of neon.

Look out for more F/W 12 updates later this week with the Premium Berlin trade show and Paris runways.


Pitti Uomo: Denim Highlights
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