Pete Searson Of Tellason Talks Denim

Tellason is one of the best of a breed of Made In America brands to emerge over the last five years.

Tellason Denim is one of the best of a breed of Made In America brands to emerge over the last five years. We’ve blogged about the company, their roots and their ethics a couple of times already but this recent video by online retailer Huckberry featured on Hypebeast caught our eye. In it, Pete Searson, one half of the brand, talks specifically about the denim they use and why.

Visiting Searson in their shared hometown of San Francisco, birthplace of all this denim, the film explores Tellason’s choice of fabric (Cone Denim White Oak blue line raw selvedge) that’s cut and sewn in San Francisco. Searson waxes lyrical about what it means to use a high quality cloth, the benefits of good raw denim broken in by the wearer and his fascination with the individual wear patterns and color loss that make every jean unique and shaped to its owner. If you’re not into raw denim , this video will give you the bug!

Pete Searson Of Tellason Talks Denim

Please fill the required fields

Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

Fuck Yeah Festival, Los Angeles: The best street style

0 min
Mastercraft Union - redefining modern Japanese denim design

Kapital Autumn/Winter 2015 Catalogue: Wonderful, bizarre and timeless

Five luxury brands killing it in the video department

Meet Rain Delisle - the rock star of denim restoration

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

Inside Cone Denim's White Oak vaults: A window to denim history

Cone Denim stories: Industry legends on their history with White Oak Mill

Denim legends: Meet the people behind Cone Denim's White Oak - America's oldest mill

Cone Denim White Oak: Inside America's oldest denim mill

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

This will make you want to buy a new paintbrush... guaranteed

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

Story mfg Spring/Summer 2016 Lookbook: The Full English

Outdated and inconvenient: Three reasons why flares should fail

Pitti Uomo 88 - Top 10 Denim Street Style Looks

Marcel Wanders' animated video brings Randstad Talents to life

Denim Design Talent: Hollie Ward

London Collections Men Spring/Summer 2016 - Top 10 Denim Looks

Runabout Goods - A New Perspective in Proper Adventure Goods