Bedding influence: key Salone trend

One of the first trends we spotted at Salone del Mobile today is all about comfortable lounging. Sofas and armchairs take their cue from soft bedding, with large cushions the size of pillows acting as back or arm rests, and extra light velvets and leathers creasing like bed sheets. Moroso launched a sofa that looks like a folded mattress, while
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Brera’s Garden of Wonders at Milan Design Week 2015

Brera's beautiful Botanical Garden is home to an exhibition about scent and experience for this year's Milan Design Week.
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Bravery Rewarded – How One Retailer Broke Free of its Category Norms

Exploring new formats in retail is not exactly a revolutionary strategy but when it comes to breaking free of category norms, car dealer Rockar should be commended. Usually located on out-of-town lots, traditional car dealerships are often overlooked and unloved by any but the most-determined of car buyers. In a bid to target a younger and more female customer, Rockar instead ...
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LONDON: Hermès Opens Wanderland Exhibition

Hermès has opened an exhibition titled Wanderland at the Saatchi Gallery in Chelsea, due to run until May 2 and then moving onto Paris, Turin and China next year.
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Triumph pushes bra fitting services in animated musical film

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical spot celebrates the magic of finding the perfectly fitting bra. It follows the tale of Hannah, her two friends, a fairy godmother in the shape of a dress form, and a companion called Fred the ...
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Fashion retailers need to get on board with mobile shopping fast says new study

Retailers without a fully developed omnichannel strategy need to act fast because the next few years will see a steady progression in consumers shopping via their smartphones and tablets. That’s according to a new report looking at UK consumers that also provides a lesson for retailers worldwide. So what’s the story?  Mobile devices will be used in 13.7% of all UK ...
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Revlon: Ultra HD Lipsticks

Revlon has launched a new line of lipsticks in 14 shades ranging from nude and soft pink to coral and red. The Ultra HD Lipsticks are formulated with a wax-free high-definition gel technology that delivers “true colour” with just one coat and a clear gel base that gives a smooth, weightless balmy finish. Revlon has named each shade after a flower ...
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i-D Presents: The Plastic Age

Last night the denim team was lucky enough to attend the premiere screening of the truly inspiring and awakening documentary, The Plastic Age. In centuries past we have seen the Stone Age, the Iron Age and the Bronze Age, but today people are referring our era as a far less romantic time – The Plastic Age. According to studies the world ...
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Apple Watch opens for pre-order, signals start of new era for wearables

Demand is expected to exceed supply for the much anticipated Apple Watch, which was made available for pre-order today ahead of April 24 deliveries. Apple’s first foray into the wearable technology world, a smart watch that starts at $349, is largely being pushed online, but stores in numerous countries worldwide also have appointments available for try-on sessions. In the early part of ...
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Estée Lauder unveils new digital platform

Estée Lauder has re-launched a brand new digital platform which links commerce, content and service in one place. Original editorial content, which is also shoppable, and inspirational stories can be found in the The Estée Edit section on the site. Unveiled this week, the ‘digital flagship’ website enables users to interact online, shop for products and create a personalised experience. “This ...
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Essence Vending Machine: Cosmoprof Bologna 2015

At last month's Cosmoprof Bologna trade fair, Essence unveiled a vending machine which proved to be a huge hit with attendees at the show. Long queues of women waited eagerly to get their hands on one of the Essence Gel Nail Polishes displayed inside. “Beauty dollars” were handed out to consumers enabling them to receive a free nail polish.
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Special Delivery #ComingSoon

The Instagram account of Alexander Wang toyed with us this week at the WGSN HQ. Since the first post of a pregnancy stick with ??? on the 1st April 2015 (no fools here) speculation has been brewing around a Kidswear line launching imminently. Following North West's appearance at Fashion week wearing a custom Alexander Wang outfit, anticipation remains even after the ...
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Early Easter gives US chain stores sales unrealistic boost, April to suffer

The topsy-turvy world of Easter-inclusive comp sales reporting in the US came into stark focus Thursday. With March performances skewed by an early Easter this year against a later positioning a year ago, figures mostly came in misleadingly high. Those chain stores still reporting monthly results noted April will be hit as a result and emphasised combined sales for both March and ...
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69 Worldwide Proves Big Is Back

Self-proclaimed "No-gender, No-demographic" denim label 69 worldwide is taking androgynous clothing to a new level this season. We've been long time followers of Los Angeles-based label 69 since the brand launched a few years back with their collection of ultra-baggy unisex denim goods. Self-declared a "No-gender, no-demographic" community, the label is straightforward and unapologetic with its collection that goes against any convention or ...
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Dazzling projections by Aakash Nihalani

We have been researching digital illusions and eye-catching projects for a while now, with optical and deceptive patterns being a key direction across A/W 16/17 macro trend, OffBeat. That's why when we came across Aakash Nihalani's mesmerising work we couldn't but be hypnotized by the repeating movement. 
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"Overlap" by Aakash Nihalani