Magenta

All things fun and vibrant gather at Magenta, as owner Doreen Man stocks up on the hippest global talents. Displayed in large glass cases is one-off costume jewelry in quirky graphics and kaleidoscopic hues. Most notable is an accessories collaboration with local artist, Wahahafactory, which features a series of funny faces wearing their own colorful adornments. Other brands include London’s
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tied up.

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G-Star’s Rookie Runway Reporters at NYFW

G-Star Raw is searching for the best unsigned talent on the web for live coverage of New York Fashion Week. The world’s best Tweeters, Flickrs, Facebookers and YouTube film makers will be recruited to file raw reports from NYFW. G-Star Raw’s new site, nyfw.g-star.com allows reporters to register for consideration and sign up with their social media account. The winners will ...
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Rugby’s “Make Your Own” Virtual World

Ralph Lauren’s brand, Rugby, has added interactive features to their website to entice customers. On the site’s “Make Your Own” section, there are three elements: a fashion show; a place to create rugbys, polos, and sweaters; and The Rugby Style Guide, complete with editors’ tips on how to put key items together. A personalized runway show is where it all ...
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shearling

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8 Maids A-Milking


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Patrick for Converse

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An Augmented Reality

  As we approach the close of the ‘00s, technophiles are starting to take inventory of the innovations of the decade. Although the present is not exactly as movies like Back to the Future II and 2001: A Space Odyssey envisioned, Esquire magazine has brought the publishing and fashion worlds one step closer with December's Augmented Reality issue, which effectively bridges ...
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Spiritualized

From top left to right: Emerica, Leslie David, Rich Soil Clothing  We have been tracking the evolution of the nouveau hippie movement for the last few seasons throughout the action sports industry. This trend is a combination of a few directions.... one part galactic new wave vibe mixed with one part dark heshian spirit animal. Throw in a few wizards, some ...
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the bag

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7 Swans A-Swimming


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Aknowledge Holiday 2009

Aknowledge is a premiere young men’s lifestyle collection that merges street, skate, contemporary and traditional styles with global key elements for dressing smart and new essentials that consistently tie back to denim. The premium collection is based on six key pieces with a strong price value quotient: the clean slim v or graphic statement cotton T-shirt, the classic chambray woven, ...
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6 Geese A-Laying


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Outside Milk Studios

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chinatown

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