#SXSW musings: is Tinder the next marketing opportunity?

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app Tinder that invited users to its “Pants Party” before offering 30% off denim styles. What was intended as a fun, guerilla marketing idea, quickly got nixed by the app for being an “unauthorised violation of ...
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Technology meets design: the 5 coolest takeaways from MoMA’s Paola Antonelli’s #SXSW keynote

The first keynote speech from SXSW 2015 saw MoMA’s Senior Curator of Architecture and Design, Paola Antonelli, talking about the ways in which design and science can bridge the gaps between our understanding of digital and physical technologies. Antonelli likened the discipline of urban gymnastics called parkour, to how we should think about exploring the space between design and technology. ...
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Six learnings from Rent the Runway’s Jennifer Hyman at SXSW

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She took to the SXSW stage to discuss female entrepreneurship, seeking champions over mentors and what other industries she’d like to see disrupted. 1. Rent the Runway is the largest dry cleaning business in the country ...
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No surprise: wearables are trending at #SXSW

It’s impossible to miss the theme of wearables at SXSW in Austin this week, if only for the fact the Adobe-sponsored tote bags given to every delegate on registration are emblazoned with the phrase: “Totes: the original wearables.” The small-print even adds: "They're tote-ally the future." The five days of conference sessions reflect the topic too with speakers from Intel, Misfit, ...
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Selfridges breaks down gender barriers with new shopping concept Agender

Selfridges is breaking down the sartorial barriers between the sexes with a new multichannel campaign centered on genderless fashion, which launched store-wide yesterday. Called “Agender”, the aim of the project is to allow customers to choose how they shop and dress “without limitations or sterotypes." Three floors of the retailer’s Oxford Circus flagship have been transformed into gender-neutral shopping areas, with ...
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Retail sales still slow in US, ‘new-in’ offer fails to set cash registers ringing as weather stays chilly

Don’t bring out the bunting and ticker-tape yet. Celebrating an economic spring in the US looks decidedly premature, judging by the latest Commerce Department retail sales figures released Thursday. Sales were unexpectedly down 0.6% in February compared to January, the third straight month of falls, as lingering winter weather kept consumers out of shopping malls and car showrooms and receipts fell ...
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Glass Lighting by Alison Berger

Los Angeles-based glass artist and designer Alison Berger is in London this week, presenting her new range of lighting pieces which are showcased at the (also new) Holly Hunt showroom in Mayfair.
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The Buzz from Retail Week Live

The word that’s been at the centre of retail conferences in recent years was noticeably absent from this year’s Retail Week Live event. Omnichannel – beloved by consultants and technology vendors but often an uncomfortable fit for retailers describing their modernising strategies – barely got a mention. Instead, what we heard at the two-day gathering of UK retail leaders which finished ...
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Pevonia introduces Stem Cells Phyto-Elite Skincare

Pevonia, the world’s leading professional spa brand, is set to launch a new at-home collection come May said to help reverse the effects of ageing using all natural ingredients. Launched in line with a new spa treatment, the three piece collection harnesses the power of plant stem cells to reawaken dormant stem cells in ageing skin, resulting in a plumper, lighter, ...
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Vuitton and Miu Miu end fashion month on a high, helping to keep luxury fashion fun and accessible

Arguably – and perhaps surprisingly – the most commercial of all the fashion weeks, Paris ended on a high note Wednesday as two of the biggest names closed the show. Nicolas Ghesquière at Louis Vuitton and the team at Miu Miu sent out looks women will love to wear and which will also be fun to wear. They shared some points ...
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Endrime Fall/Winter 2015 Lookbook

British denim brand Endrime taps Nick Clements to shoot the Autumn/Winter 2015 lookbook A Kind of Blue. As one of the most knowledgable and geeky denim heads in the industry we're always excited to see what Mohsin Sajid of Endrime has up his sleeve each season. An expert in denim design and the fabric itself, Mohsin has made a name for ...
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FLORENCE: The Language of Flowers at Gucci Museo

The Gucci Museo’s latest exhibition alludes to one of Gucci’s most iconic motfis, the flower, showcasing work produced by four artists between 1967 and 2012 who each explore the iconography of flowers.
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Trend Alert – Eclectic Traveller

This look emerged on New York’s catwalks and is also evident in Paris. Drawing on romantic patterns and embroideries, designers create tactile artistry looks inspired by rich cultural craftsmanship and the hedonistic spirit of the 1970s.
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TOKYO: Mika Ninagawa Self-Image Exhibition

Hara Museum of Contemporary Art is showcasing acclaimed Japanese photographer Mika Ninagawa’s series of works dating from 2010 until January 2015.
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Zoolander stunt rocks Valentino catwalk, but strong collection stands on its own merits

We all knew the Valentino show would steal the headlines but nobody knew quite how much. When Ben Stiller and Owen Wilson suddenly appeared on the runway to announce their Zoolander 2 movie, the usually fairly sanguine audience erupted. Perhaps it wasn’t such a shock – after all Valentino himself had a cameo in The Devil Wears Prada and the label ...
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