Örjan Andersson Spring/Summer 12
By Samuel Trotman

Örjan Andersson, founder of Cheap Monday, releases the first batch of lookbook images for his debut S/S 12 collection simply named, Örjan Andersson.

Nov 28, 2011
/

Like

Earlier this year news leaked of Örjan Andersson’s plan to launch his own name label. Information regarding the new project has been kept very much under wraps with details emerging through the gradual evolution of the Örjan Andersson website.

As the brand prepares for its Spring/Summer 12 launch, the first set of lookbook images has emerged on the brand’s holding page. Providing the youthful fundamentals, from a small T-shirt range to the signature five jean collection (women, men and unisex), the Cheap Monday founder’s forward-thinking spring collection provides a fantastic grounding for the label’s new look.

Not straying far from his design roots at Cheap Monday, Örjan embraces graphic T-shirts, soft indigo washes, subtle resin finishes and signature skinny fits. The label’s slogan uses a play on words of Örjan’s initials, with the line ‘Fran Ö Till A’ (translating roughly as ‘From Z to A’).

The label Örjan Andersson will be sold on Aplace, Spirit (Malmo), Tjallamalla and Sneakersnstuff.


Örjan Andersson Spring/Summer 12
0 comments

Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

3 photos
Levi's launches the 505C with a live performance by rock legend Debbie Harry

11 photos
Mother denim introduces its #LOVEYOUROTHER gender neutral capsule collection

10 photos
'100 Cheeks': The new photo book celebrates derrières clad in vintage denim

3 photos
Lucky Brand's new swimwear line is a reason to look forward to summer

3 photos
Burds London: The new British denim brand for bikers has launched a pop-up store