Örjan Andersson F/W 12 Preview

Elle Sweden took a personal visit to founder’s basement studio in Stockholm to preview the forthcoming collection.


Elle Sweden recently visited the uncrowned king of jeans, Örjan Andersson in his Stockholm design studio for a behind-the-scenes preview his Fall/Winter 12 collection.

Up until now, Swedish designer Örjan Andersson has had his self-titled denim line, Örjan Andersson kept under wraps  until its debut for S/S 12. We have been tracking the line since it was announced last year. As the brand prepares for its F/W 12 launch, Elle Sweden took a personal visit to founder’s basement studio in Stockholm to preview the forthcoming collection. From the images it appears Andersson has been experimenting with hand- and screen-print techniques, using the label’s signature Ö logo as well as type print of the slogan (Fran Ö Till A) and the stenciled silhouette of Andersson that appears throughout his website. The forward thinking collection also includes a number of over-dye finishes: one in purple and a saturated indigo, as well as an impressive embossed back patch that provides a fantastic grounding for Andersson’s branding.


Örjan Andersson F/W 12 Preview
0 comments

Name
Email
Website
Please fill the required fields


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

Denim legends: Meet the people behind White Oak - America's oldest mill

Outdated and inconvenient: Three reasons why flares should fail

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

Why Women remain wedded to skinny jeans, despite warnings that squatting in them can cause nerve damage

Cone Denim stories: Industry legends on their history with White Oak Mill

The Live in Levi's Project

Cone Denim White Oak: Inside America's oldest denim mill

Donwan Harrell for Lee Jeans - 125th Anniversary Special

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

Introducing: Sarva

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

Introducing: Wåven

Story mfg Spring/Summer 2016 Lookbook: The Full English

Faustine Steinmetz - Spring/Summer 14

Introducing: The Land of Hope

Denim Design Talent: Hollie Ward

Från Ö Till A Concept Store by Örjan Andersson

Runabout Goods - A New Perspective in Proper Adventure Goods

Introducing: Olaf Hussein

Paris Fashion Week Spring/Summer 16 – Top 10 Denim Looks