Örjan Andersson F/W 12 Preview
By Samuel Trotman

Elle Sweden took a personal visit to founder’s basement studio in Stockholm to preview the forthcoming collection.

May 09, 2012
/

Like

Elle Sweden recently visited the uncrowned king of jeans, Örjan Andersson in his Stockholm design studio for a behind-the-scenes preview his Fall/Winter 12 collection.

Up until now, Swedish designer Örjan Andersson has had his self-titled denim line, Örjan Andersson kept under wraps  until its debut for S/S 12. We have been tracking the line since it was announced last year. As the brand prepares for its F/W 12 launch, Elle Sweden took a personal visit to founder’s basement studio in Stockholm to preview the forthcoming collection. From the images it appears Andersson has been experimenting with hand- and screen-print techniques, using the label’s signature Ö logo as well as type print of the slogan (Fran Ö Till A) and the stenciled silhouette of Andersson that appears throughout his website. The forward thinking collection also includes a number of over-dye finishes: one in purple and a saturated indigo, as well as an impressive embossed back patch that provides a fantastic grounding for Andersson’s branding.


Örjan Andersson F/W 12 Preview
0 comments

Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

7 photos
Styling trend: How to rock two-tone denim

2 min
Denim for dirt bikes: Chrome Industries new denim line

7 photos
Meet Guido Kerssens: Denim Master at Amsterdam Fashion Institute

In the workshop of the London based denim factory
5 min
Meet Blackhorse Lane Ateliers: London's denim factory

3 photos
Designer Alyssa Lesser is making embossed denim that everyone wants