Modern Craft: The Ketel One Workshop in New York

Last Friday, vodka brand Ketel One invited us to discover and celebrate six modern craftsmen as part of their Modern Craft Project: a global initiative that is seeking to find contemporary craftspeople from five different countries that bring traditional skills into modern design.


Last Friday, vodka brand Ketel One invited us to discover and celebrate six modern craftsmen as part of their Modern Craft Project: a global initiative that seeks to find contemporary craftspeople from five different countries who are bringing traditional skills into modern design.

The event was held at the Projective Space in New York’s Lower East Side, and brought together different types of craftspeople, from food enthusiasts to jewelry and furniture designers.

We got the opportunity to learn about Morris Kitchen’s locally made specialty syrups (that were also used in the cocktails served that night) and we also tried on bracelets and rings from the vintage-inspired jewelry of Digby and Iona. Aaron Ruff, a former furniture maker, is now creating this jewelry line in his Brooklyn studio.

We also couldn’t resist purchasing some of the cards from the family run Terrapin Stationers. The company is nearly 100 years old and continues to utilize machinery that dates back to the early 1900s.  Their product quality is exquisite and their approach to color choices and engraved offerings of their cards are modern and fresh.

Modernity and tradition blend seamlessly at Ernest Alexander too.  The company which began with the goal of creating the perfect Men’s bag, has since expanded into other accessories and neckwear, shirts and jackets, in retro and modern styling that is perfect for today’s dapper gentleman.

In addition to stationary and clothing accessories, beautiful and unique furniture pieces came courtesy of Corbin Clay. His Azure line is eco-conscious by re-using the local dead wood from Denver trees that have been damaged by mountain pine beetles.

Ketel One Vodka’s legacy initiative hopes to help young craftspeople hone their skills and be given further exposure and support in building their business. Visit their website to learn more about the Modern Craft Project. – Rita Nakouzi


Modern Craft: The Ketel One Workshop in New York
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