Max Mara

PLUSH COMFORT Milan: Plush furs have been a key element of many runway shows for the F/W 13 season, but none have looked as …

Milan: Plush furs have been a key element of many runway shows for the F/W 13 season, but none have looked as comforting and cozy as those at the heart of Max Mara’s Bauhaus-inspired collection. The focus, as always, was on outerwear, which was pushed to the very limits of softness via voluminous teddy-bear furs in a natural warm tan or soft dove grey. Pumped up, layered proportions harmonized with the overall athletic Fall direction, and sporty cable sweaters featured pushed up fur sleeves, while fluid pajama trousers in matte jersey, rich velvet or elegant satin were built for extreme comfort. But Max Mara’s more buttoned up customers had options too, with elongated cardigans, wrap-front sheath dresses and simple Mouflon wool menswear coats—traditional tailored fare that maintained the season’s supple ease.—Nina Stotler

Silhouette: Chunky & oversized  / Layered / Long / Voluminous

Color: Warm tans / Coco / Vibrant mustard / Black / Soft dove grey / Camel / Midnight blue

Key Items: Extremely oversized coats / Elongated fur cardigans / Full fluid trousers / Satin hoodies / Sporty stretch shirtdresses / Knit pencil skirts / Turtleneck cable sweaters with fur sleeves / Robe coats / Satin or velvet pajama pants

Materials: Plush teddy bear furs / Satin / Stretch twill blends / Cashmere / Mouflon wool / Velvet / Coated lamé / Leather / Chunky knits / Spun alpaca

Print + Pattern: Wide stripes / Exaggerated cable motifs

Details + Trim: Funnel necks / Dolman sleeves / Elasticized cuffs / Oversized lapels / Snaps / Contrast sleeves / Satin linings / Leather patches

Accessories + Footwear: Monochrome running sneakers / Flap front leather satchel bags / Oversized round translucent sunglasses


Max Mara

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