Mary Katrantzou collaborates with Current/Elliott creative director Serge Azria on a series of trippy print-inspired denim pieces.
Last week Current/Elliott unveiled their latest collaborative effort with runway designer Mary Katrantzou as part of a private press viewing at Paris Fashion Week. The capsule collection, due to launch in February, comes after a run of successful collaborations with notable fashion houses including Altuzarra, Diane Von Furstenberg and Marni. New partner Current/Elliott’s core fits with Katrantzou’s high-end design.
Over the past few seasons there has been a growing number of collaborations between runway designers and high street denim labels including Notfiy Denim x Manish Arora, Levi’s x Junya Watanabe, J Brand x Christopher Kane and Edwin x Yohji Yamamoto Inc. It is easy to see the appeal and commerciality for both parties on these partnerships that combine denim expertise with innovative designs to create a truly unique and directional product.
S/S 13 marks the fourth collaborative collection for L.A.-based denim brand, Current/Elliott, as they partner with London-based designer, Mary Katrantzou. Katrantzou had approached Current/Elliott creative director, Serge Azria, with an idea for a collaboration when she was looking to work with denim for the first time. Announced last summer and presented during Paris Fashion Week, the capsule collection of the British and American brands is a combination of their know-how: prints inspired by Katrantzou’s S/S 13 collection and denim for Current/Elliott.
The result is a range of Serge’s know-how for feminine denim silhouettes combined with Katrantzou’s bold prints. Similar to the postage stamps and obsolete bank notes that featured in Katrantzou’s own collection, the Current/Elliott collaboration takes inspiration from a “World Traveler” theme with nostalgic stamped visas and passports. The screen prints have been worked onto a complete collection of 20 pieces that includes sleeveless jackets, dresses, skirts, shorts and jeans (see full looks here).
The collection’s production was split between the two designers’ London and L.A. teams, which resulted in a range that was split into two shade themes: one in tone-on-tone blues and the other combining warmer shades in afro-punk-inspired prints.
In a Vogue article Katrantzou explained, “It’s been really exciting to work with denim and we have another collection we are working on with Current/Elliott. What is also great is that Current/Elliott are working with us on our own denim, which we launched with our spring/summer 2013 collection. It includes capri jeans and shorts and, judging from the reaction in our showroom, we definitely want to pursue it further in the future.”
The collection will be released in France at Colette for a the month of February, then in department stores – from €350.