Livid Jeans – Handmade Denim from Norway

Livid Jeans is a small artisan denim brand from Norway, created from a simple love & passion for denim and true craftsmanship.


Livid Jeans, the latest addition to Scandinavia’s denim family, is the product of one man, Jens Olav – A.K.A “The Norwegian Roy”.

Scandinavia is steadily growing on the denim scene with an increasing number of artisanal denim brands emerging throughout the continent.  While some these jeans makers are the combined effort of many hands, Jens Olav of Livid Jeans prefers to use just his two.

Hailing from a small workshop in Trodheim, Norway, founder and owner Jens proudly handcrafts each and every pair of Livid jeans from start to finish. Olav creates his bespoke products with the denim purist in mind and takes pride in doing it the right way. Striving to honor old traditions in making jeans, every product is made the old fashion way – all hand cut, hand felled and constructed with just five industrial machines. For Jens, every single detail is crucial – not only does he want his products to last and be loved, but in doing so he hopes to create special value and establish a long lasting relationship with the new owner.

The core and heart of the Livid business lies in handmade line jeans. Six different fits are available and are made from the highest quality 12 to 14 oz. premium selvage denim from Japan and American denim mill Cone Mills in North Carolina.  Taking a page out of Wrangler’s history book, Olav uses “test riders” to trial out his new fits, to “get it perfect every time.” Alongside the handcrafted line, Livid Jeans offers a broader retail line of “Factory Jeans” two times a year, as well as a small line of separates that includes three denim jackets, two waistcoats, one shirt and a whole range of leather and denim accessories.

To highlight the core values and philosophies of the business, Olav recently released this short film  to introduce his Livid Jeans, discuss his inspiration and give a personal tour of his artisan workshop in Trondheim.

Livid Jeans – Our handmade denim collection from KD Film on Vimeo.


Livid Jeans - Handmade Denim from Norway
0 comments

Name
Email
Website
Please fill the required fields


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

Uncovered Hugh Holland photos of the 1970s So-Cal skate scene

Levi’s x Patta Fall 15 Collaboration: 1990s-inspired skater cool

Fuck Yeah Festival, Los Angeles: The best street style

master-craft-union
0 min
Mastercraft Union - redefining modern Japanese denim design

Kapital Autumn/Winter 2015 Catalogue: Wonderful, bizarre and timeless

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

Meet Rain Delisle - the rock star of denim restoration

Cone Denim White Oak: Inside America's oldest denim mill

Inside Cone Denim's White Oak vaults: A window to denim history

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

Denim legends: Meet the people behind Cone Denim's White Oak - America's oldest mill

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

Story mfg Spring/Summer 2016 Lookbook: The Full English

Cone Denim stories: Industry legends on their history with White Oak Mill

Outdated and inconvenient: Three reasons why flares should fail

Pitti Uomo 88 - Top 10 Denim Street Style Looks

London Collections Men Spring/Summer 2016 - Top 10 Denim Looks

Clutch Collection Show - The Ultimate Japanese Trade Show Everyone's Been Waiting For

Thoughts You Have While Trying On Jeans

Bethnals Opens First Store in East London