Levi’s® – Champs-Élysées Store Opening

Last night, Levi’s® celebrated the launch of their incredible flagship store with pioneering French and American artists.


Last night, Levi’s® celebrated the launch of their flagship store on Paris’s Champs-Élysées with pioneering French and American artists.

To commemorate their launch, the first of its kind in France, Levi’s® invited Stylesight to the grand opening of their flagship store on the legendary Parisian avenue for an evening of art, music and denim. Officially opening to the public today, the three-level flagship store is a dedication to the iconic American brand, embodying the cool, relaxed vibe of the denim label created in 1873 by Levi Strauss.

Inspired by its location on one of the world’s most prestigious and covetable shopping streets, the Levi’s® Champs-Élysées flagship houses an impressive roster of denim, including LVC, Made & Crafted and a selection of vintage reissues and one-off Levi’s® jeans and apparel. Continuing their passion for craftsmanship and authenticity, Levi’s® also installed their renowned tailor shop, which allows customers to have their favorite items tailored by a team of specialized craftsmen.

The expansive 650 square-meter space has a industrial, authentic look and feel that pays homage to the brand’s commitment to sustainability. An eco-concept design was integrated into every aspect of the store – from the electrics and lighting to the ventilation. Like their Amsterdam store, they used FSC-certified woods wherever possible, and the store is filled with reclaimed, restored and existing materials.

Levi’s® history with France is deeply intertwined – not only did Levi Stauss and Jacob Davis turn Serge de Nimes homegrown fabric into the first blue jean but Levi’s® continued involvement with French culture has also given birth to many movements in fashion, art, music, film and art. To celebrate this long standing connection and progress, Levi’s® celebrated with a evening full of collaborations between French and American cultural pioneers. Over the night french house pioneer Pedro Winter (a.k.a Busy P) from Ed Banger Records and New York’s James Murphy of LCD Soundsystem/DFA Records served up thumping electro, while street artists Mr. Andre (Paris) and Shepard Fairey (Los Angeles) showcased their creative spirits and homelands through inspired music and installations.

Levi’s® flagship store, 76 avenue des Champs-Elysées, is open seven days a week, from 10am to 10pm Monday through Saturday, and 10am to 9pm Sundays.


Levi's® - Champs-Élysées Store Opening
0 comments

Name
Email
Website
Please fill the required fields


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

Denim legends: Meet the people behind White Oak - America's oldest mill

KID: Children's Fashion Trade Show

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

TOP 10 HAPPENINGS AROUND THE GLOBE: JULY 2015

Cone Denim stories: Industry legends on their history with White Oak Mill

Galeries Lafayette: strawberries on the roof

Cone Denim White Oak: Inside America's oldest denim mill

Red Cloud Overall MFG Co. Opens Hong Kong Store

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

Dries Van Noten: 1950's Hollywood Decadence

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

PARIS: Les Bains Gets Redesign and Becomes Hotel

Story mfg Spring/Summer 2016 Lookbook: The Full English

TOP 10 HAPPENINGS AROUND THE GLOBE: JUNE 2015

Outdated and inconvenient: Three reasons why flares should fail

Lagerfeld, GIII in North America megadeal

Denim Design Talent: Hollie Ward

Google Partners With Levi’s to Invisibly Integrate Computers Into Clothing

Runabout Goods - A New Perspective in Proper Adventure Goods

China to slash clothing, beauty tariffs to raise domestic spending, boon for international giants say analysts