Levi’s® Fall/Winter 12 Global Collection Launch

Yesterday, we had the privilege to attend the launch of Levi’s® first ever global collection during New York Fashion Week at SoHo’s landmark Mercer 82 event …


Yesterday, we had the privilege to attend the launch of Levi’s® first ever global collection during New York Fashion Week at SoHo’s landmark Mercer 82 event space.

Set in a huge industrial space that spoke Brooklyn rather than Soho, the Levi’s® Fall/Winter 12 presentation represented the iconic denim brands effort to elevate and broaden their image. The new vision, which global vice president of creative direction Len Peltier said has been under way for three years, was presented through a series of vignettes, taking the form of sculptural installations and representing the consumer’s personal space, lifestyle and style, guests were guided through an art gallery-like space in which key looks from the collection were showcased. This was followed by a runway show showcasing the entire collection.

“Levi’s® has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi’s® brand to launch our first global collection,” said Len Peltier, Global Vice President of Creative Direction.

The Fall/Winter 2012 collection was based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity – honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s® styles. The collection was built around the pinnacle pieces from the entire Levi’s global brand, including Levi’s®  Red Tab, Levi’s®  Made & Crafted, Levi’s® Vintage Clothing and the pioneering Commuter Range, which is making waves across the world since its launch last summer. Additionally, as part of Levi Strauss & Co.’s profits through principles approach, sustainability was also embedded throughout the collection with the use of Water<Less™ techniques and sustainable finishes playing a prominent role this season. If the objective of the show was to move the collection beyond the 501, mission accomplished.

Steeped in the authenticity and craftsmanship that the brand is known for, the collections were built around classic and refined styles with sharp clean aesthetics, which have been tailored to perfection. For women, this meant a much more dressier appearance, many which looked more polished and fresh, such as the cropped white button-down shirt shown with a fluid A-line skirt. Coated fabrics and tencel constructions played a huge role in the collection such as coated indigo tencel pleated prairie skirts, low-slung dungarees and a re-crafted tailored flare. The made & crafted custom type 2 suede trucker jacket was an item worth noting, as was a bibbed tuxedo shirt in blocked indigo.

For men, the signature rugged, workwear look was balanced with more refined fits with repurposed type 2 truckers worn alongside tailored cinch back pantaloons. Hunting and military-inspired outerwear was paired with chambray work shirts and stiff, raw denim and reworked sta-pressed chinos. The season also brought with it an unexpected and exciting color palette where electric blues, rich yellows were balanced against more grounded hues like charcoal, olive and jet blacks.


Levi's® Fall/Winter 12 Global Collection Launch
1 comment

Name
Email
Website
Please fill the required fields

jon
Mar 10th, 2012
Neat blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your theme. Thanks Locksmith Burlington Nc

Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

Denim legends: Meet the people behind White Oak - America's oldest mill

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

Cone Denim stories: Industry legends on their history with White Oak Mill

Cone Denim White Oak: Inside America's oldest denim mill

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

NEW YORK: NEW INC End of Year Showcase

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

Story mfg Spring/Summer 2016 Lookbook: The Full English

Outdated and inconvenient: Three reasons why flares should fail

Denim Design Talent: Hollie Ward

Clothes in Motion at Rag&Bone

Runabout Goods - A New Perspective in Proper Adventure Goods

TOP 10 HAPPENINGS AROUND THE GLOBE: JULY 2015

Paris Fashion Week Spring/Summer 16 – Top 10 Denim Looks

Pitti Uomo 88 - Top 10 Denim Street Style Looks

Red Cloud Overall MFG Co. Opens Hong Kong Store

Acne expressionist take on Pre-Summer

Milan Fashion Week S/S 16 – Top 10 Denim Looks

Virtual reality for retail gets airtime at #CannesLions

London Collections Men Spring/Summer 2016 - Top 10 Denim Looks