HOT LINE | Itsy Bitsy

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Little ones can now don the latest styles, courtesy of online boutique Ruche‘s new newborn-to-toddler line Itsy Bitsy. Begun in 2005 as a pastime for So-Cal couple Mai and Josh Olivo, Ruche quickly grew from a well-curated women’s boutique into a popular one-stop-shop with goods ranging all the way from bridal to pets and home. Their newest addition, Itsy Bitsy, offers a mix of clothing, accessories and toys for baby. Whimsical graphics, animal appliques and bold colors combine with the vintage-inspired aesthetic to create the perfect mix of nouveau retro.

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