Innovation & Technology: Layar Creator

Layar Creator is an app that applies an augmented reality layer to print media, giving the flat pages of newspapers and magazines a new depth.


As explored in our Catalyst Issue 01, 2014, augmented reality is increasingly blurring our physical and digital worlds, allowing us to travel between real and virtual spaces almost seamlessly.  More widely associated with gaming, this technology is now beginning to move into consumer realms.  Layar Creator is one such example – an app that applies an AR layer to print media, giving the flat pages of newspapers and magazines a new depth.

Easily downloaded onto a smartphone, Layar Creator enables publishers to embed “static”, physical pages with digital information, including images, videos, links, and commerce buttons.  When a user hovers over an embedded page with their mobile device, the additional content appears before them.

While the “death of print” debate rages on, this smart device will certainly appeal to those who enjoy the tangibility of printed matter but the convenience and interaction of digital media. – Samantha Fox

See our recent blogpost on Google’s Project Glass.


Innovation & Technology: Layar Creator
0 comments

Name
Email
Website
Please fill the required fields


Subscribe to WGSN

ad_banner1
Experience Lifestyle & Interiors on WGSN.

Related stories

Caleidoscopio Màgico (AKA the best playground in the world)

Google Partners With Levi’s to Invisibly Integrate Computers Into Clothing

Root-to-stem thinking and easy wellness: Two minutes with Sustain The Glow

SXSW Interactive – the 10 big ideas you need to know about

Wallpaper*STORE blends content & commerce with the best of taste

Microsoft's HoloLens Presents A Bold Near-Future For Augmented Reality

Five things you know if you’re doing Christmas In July

This shouldn’t be a surprise: it’s all about mobile this 'Black Friday'

Luna & Curious to hold "hands-on" workshops during London Design Festival

Virtual Living: IKEA's New Augmented Reality Catalog App

London: Inflorescence and Other Artefacts exhibition by Marcin Rusak

Art Everywhere: Britain's Largest Art Show

IKEA's new collection makes the ordinary extraordinary

Celebrating Creativity: Digital Shoreditch

Kelly Hoppen previews sparkling Christmas 2015 collection

New Music: "Ministry of Love" video by IO Echo

The School of Life extends wellness retail range

Digital Afterlife: Google's Inactive Account Manager

Biscuiteers showcases round-the-world Christmas decorations at #ChristmasinJuly

Random Zine Generator by Anonymous Press