Innovation & Technology: Layar Creator

Layar Creator is an app that applies an augmented reality layer to print media, giving the flat pages of newspapers and magazines a new depth.

As explored in our Catalyst Issue 01, 2014, augmented reality is increasingly blurring our physical and digital worlds, allowing us to travel between real and virtual spaces almost seamlessly.  More widely associated with gaming, this technology is now beginning to move into consumer realms.  Layar Creator is one such example – an app that applies an AR layer to print media, giving the flat pages of newspapers and magazines a new depth.

Easily downloaded onto a smartphone, Layar Creator enables publishers to embed “static”, physical pages with digital information, including images, videos, links, and commerce buttons.  When a user hovers over an embedded page with their mobile device, the additional content appears before them.

While the “death of print” debate rages on, this smart device will certainly appeal to those who enjoy the tangibility of printed matter but the convenience and interaction of digital media. – Samantha Fox

See our recent blogpost on Google’s Project Glass.

Innovation & Technology: Layar Creator

Please fill the required fields

Subscribe to WGSN

Experience Lifestyle & Interiors on WGSN.

Related stories

Carol Milne
Knitting with glass: The incredible work of Carol Milne

WGSN Brazil Google trends event
WGSN Brazil teams up with Google for data-led fashion trends event

Redesigning plants: Five food ideas for the future

Google Partners With Levi’s to Invisibly Integrate Computers Into Clothing

Forget perfection - laid-back, honest living is what's on trend now

SXSW Interactive – the 10 big ideas you need to know about

Thriftest WGSN
The Thriftist: Five flea market finds (and how I found them)

Microsoft's HoloLens Presents A Bold Near-Future For Augmented Reality

10 reasons to join At Mine - the new social network for interiors geniuses

This shouldn’t be a surprise: it’s all about mobile this 'Black Friday'

Caleidoscopio Màgico (AKA the best playground in the world)

Virtual Living: IKEA's New Augmented Reality Catalog App

Root-to-stem thinking and easy wellness: Two minutes with Sustain The Glow

Art Everywhere: Britain's Largest Art Show

Wallpaper*STORE blends content & commerce with the best of taste

Celebrating Creativity: Digital Shoreditch

Five things you know if you’re doing Christmas In July

New Music: "Ministry of Love" video by IO Echo

Luna & Curious to hold "hands-on" workshops during London Design Festival

Digital Afterlife: Google's Inactive Account Manager